网站是网站推广的平台,网站建设要综合考虑多方因素
Have customers think website built is very simple, it is looking for a web design software, in fact not so simple, if really that simple, website construction company website promotion won't be so difficult? Web site is website promotion platform, website construction to considering many factors, mostly the company website up less than website promotion effect. No page views, but the decoration on network, so the website construction simple idea must want to change. So the website construction it difficult? It's not. So how should website construction company website construction?
1、精准市场定位,任何企业的营销都要有精准的市场定位,网站建设公司也不例外,首先要为网站建设公司解决的就是这个网站推广(SEO)市场定位的问题。这个定位不是随便出来的,而是在与客户大量的沟通,根本客户的具体情况确定的。不仅要定位,而且要精准的市场定位。
Accurate market positioning, and any enterprise marketing have accurate market positioning, website construction company is no exception, should first for website construction company is this website promotion solution (SEO) market positioning problem. This position is not literally come out of, but in a lot of communication with customers, clients at the specific conditions of certain. Not only to positioning, and accurate market positioning.
2、懂得“内容为王”的道理,即内容是网站关键!当然内容是要在精准定位之后的,要按企业的精准定位和对目标群体的精准定位来做内容。把企业能做什么都放进去;把企业的定位的目标群体们想知道什么也放进去。
Knowing how to "content is king" the truth, that is, it is a key! Of course content is to locate precisely in after, in the enterprise to target groups and locate precisely where localization of to make the content. The enterprise can do what all put in; The orientation of the enterprise of the target groups want to know what he put in.
3、针对百度友好度考虑。就是怎么能让网站做完之后,百度能尽快的找到它啊?找到之后,怎么能把您网站更多的页面收入进去啊?收完之后,怎么能让您百度以后经常到您这里来看看啊?这是优化型网站制作的独特之处,在建站之初,就把这些问题帮用户解决好,用优良的网站结构,合理的项目分类,增加百度友好度。
Baidu friendly degrees for consideration. How to make a web site is after finishing, baidu can find it as soon as possible? After finding, "how could your site more page income go in? After receive, how can let you to you after baidu often here and see? This is to optimize production site type unique, in at the beginning of the site, help customers to solve these problems, with fine web site structure, reasonable project classification, increase baidu friendly degrees.
4、锁定目标群体设计!的企业网站制作充分考虑了目标群体的需求,使浏览者很容易对网站产生好感,并习惯来浏览它,从而去选择企业的服务。要知道任何买卖的形成,都是消费者认识、了解、喜欢、信任、接受的过程。
Target groups design! The enterprise production site fully consider the target group of demand, the visitors a good easily on the website, and habits to view it, thus to choose enterprise service. To know any business formation, are consumers know, understand, like, trust, and accept the process.
5、使用方便、实用是硬道理。看到过许多企业网站功能强大,但结构、栏目混乱,让用户找不到需要的信息,从而提升不了浏览量,因此制作的企业网站,从结构、栏目到页面都充分考虑用户体验(UEO)的习惯,制作出的网站都很方便、实用,为企业网站积聚了大量人气。
Use convenient, practical is the hard truth. Seen many enterprise web site powerful, but structure, columns chaos, let users find the needed information, and thus enhance the page views, therefore making enterprise web site, from the structure, columns to the page are fully considered the user experience (UEO) habit, making the website is very convenient, practical, for the enterprise website amassed a popularity.
6、建立品牌形象。认为网站建设公司在网站推广中树立品牌形象很重要,网站就是要做成企业品牌,企业形象,因此企业的LOGO、标识、标语等内容都设计的清楚、个性、明晰,企业的文化特色都有所兼顾。
To establish brand image. Think website construction company in website promotion of building up the brand image is very important, the web site is to make the enterprise brand, the enterprise image, so the LOGO, LOGO, enterprise slogan, as are the clear design content, character, clear, enterprise culture characteristic have taken into account.
本文发布于北京网站建设公司尚品中国http://www.sino-web.net/
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