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浅析企业营销型网站建设

时间:2013-10-29 来源:尚品中国 类型:网站百科
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在中小型企业的网站建设之路上,因为广州网站建设资金、实力等的差距,不能够与大型企业相比,因此,他们在建立自己的营销型网站建设时,往往会选择智能建站及成品网站。采用这样的方式,成本方面不太高。还有一种是网络运营成熟的企业,注重企业品牌形象和网上业务拓展,对设计及功能模块要求比较高。他们会选择更专业的网络公司进行高质量的定制设计及功能应用。随着企业对互联网的深入了解,企业对网站建设的品质和功能要求会越来越高。主要表现在精美的页面风格,强大的功能模块,以及网站域名和主机空间的选择等等。所以,未来的网络公司,需要从技术实力上下功夫,才能获得更多的建站客户。
In the small and medium-sized enterprise website construction road, because Guangzhou website construction funds, strength gap, can not be compared with large enterprises, therefore, they built the marketing type website construction of their own, often choose to intelligent and finished website. By this way, the cost is not too high. There is a network operation mature enterprise, focus on brand image and online business development, higher requirements on design and function module. Custom design and application they will choose a more professional network of the company are of high quality. With the in-depth understanding of the Internet, enterprise website construction quality and functional requirements will be increasingly high. Mainly in fine style, powerful function modules, and the website domain name and host space choice and so on. Therefore, the future network company, from the technical strength of efforts, in order to get more customers site.

企业营销型网站建设下面的五个方面最为重要:
The five aspects of enterprise marketing type website construction following the most important:


1、选择一个好的域名
Choose a good domain name


域名选择上蕴含着万千学问。大家也都知道像百度、网易这样的域名既简单易记又便于输入。但是,现在的互联网,网站太多,域名资源有限,很多好的域名都已被注册,可供选择的余地非常小。所以在选择域名时更要下一番功夫,既要突出公司的特点,又要简单易记。
Domain name choice contains thousands of knowledge. We all know as Baidu, Netease such domain name is easy to remember and easy to input. However, now the Internet domain name, web site too much, limited resources, a lot of good domain name has been registered, the alternative is very small. So more next time when choosing a domain name, should highlight the characteristics of the company, but also easy to remember.

2、拥有独立主机空间
Have independent space


主机在网站建设及运行中起做重要的作用,网站主机就是网站安全稳定快速运行的基础。很多企业的网站,不是打开慢,就是频繁宕机,不是遭受攻击,就是经常出现“service unvalueable”提示,都是因为选择了不稳定的主机所致。笔者建议在选择主机的时候,如果有条件,最好是选择稳定的独立主机,在选择idc服务提供商的时候,要对其资历进行考核。通常选择知名的idc网络公司是比较可靠的,一方面、专业技术过硬日常维护比较好;另一方面、服务比较专业可以及时的处理一些突发的故障。另外,主机空间关系到网站运行速度和用户体验,如果网站运行速度缓慢,用户很难有耐心去等待,就会失去很多用户。
The host play important role in Web site construction and operation, basic web hosting web site is safe and stable run fast. Many of the web site, not open slowly, is the frequent downtime, not attack, "service unvalueable" is often suggested, is because the choice of instability caused by the host. The author suggests that when choosing a host, if there are conditions, the best choice is stable independent host, in the choice of IDC service provider, to evaluate their qualifications. IDC usually choose well-known Internet companies is relatively reliable, excellent technology professional hand, routine maintenance is good; on the other hand, more professional service can timely deal with some sudden fault. In addition, the host space related to site operation speed and user experience, if the site is running slowly, is very difficult for users to have the patience to wait, will lose a lot of users.

3、网站的程序优化
Program optimization site


网站程序优化区别于seo优化,其目的是让网站提高用户体验。网站程序简洁可以加快程序运行速度。比如marquee及js滚动特效的应用,将会影响到网站加载及运行速度。现在绝大多数网站都是采用类似asp/php等动态程序编写,频繁的读写存储过程如果处理不当,也会拖慢网站加载速度,更不用说一些死循环的出现了。代码的规范简洁也应该是网站优化的目的之一,简洁规范的代码不仅利于网站优化,也有利于提高网站访问速度。
Website program optimization is different from the SEO optimization, the purpose is to let the site to improve user experience. Website program simple can accelerate the speed of running the program. Applications such as marquee and JS rolling of special, will affect the site loading and running speed. Now the vast majority of websites are using similar asp/php dynamic programming, frequently read and write a stored procedure if handled improperly, it will slow down the site speed, not to mention a few dead circulation appeared. The normative and concise code should also is one of the purpose of the site optimization, concise code norms is not only conducive to the website optimization, but also conducive to improve website access speed.

4、良好的页面设计
Page design good


很多网络公司都有自己的建站模板,内容管理系统 (cms系统)。只要根据企业需要做一些小的调整就开始上线,虽然缩短了建站的周期、减低了建站成本,但是网站风格千篇一律,不能突出企业的特点。营销型网站建设,页面简洁、色彩精美、布局简单能提高网站的用户体验。
Many Internet companies have their own site template, content management system (CMS system). As long as the enterprises need to make some small adjustments to the line, although shortens the construction period, reduce the construction cost, but follow the same pattern characteristic of website style, not outstanding enterprises. Marketing type website construction, page concise, color elegant, simple layout can improve the user experience of the website.

5、网站的营销推广
The website marketing promotion


营销型网站的营运,网站的营销推广,是关键一个环节。不管网站网页设计这么精美,功能模块如何完善,如果没有流量,那也是白忙活。而网站的搜索引擎优化可以很多程度提高网站流量,对网站的用户体验也有一定的好处。所以以用户体验和搜索营销为根本目的的网站,可以发挥营销型网站更多的功能。
Marketing type website operation, website promotion, is a key link. No matter the website webpage design is so beautiful, how to perfect the function module, if no flow, it is white. But the website search engine optimization can greatly increase site traffic, the user experience of the website has certain advantages. So the user experience and search marketing as a fundamental purpose of the site, can play a marketing type site more function.


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