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营销型网站建设的核心要素

时间:2013-11-13 来源:尚品中国 类型:网站百科
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1、营销型网站建设以企业帮助企业实现经营目标为网站建设目标   
Marketing type website construction enterprises to help enterprises to achieve operational objectives for the website construction target


营销型企业网站建设一定是为了满足企业的某些方面的网络营销功能,比如面向客户服务为主的企业网站营销功能,以销售为主的企业网站营销功能,以国际市场开发为主动企业网站营销功能,以上简单列举均是以实现企业的经营目标为核心,从而通过网站这样的工具来实现其网站营销的价值。  
Marketing type enterprise website construction must be in order to meet the enterprise certain aspects of network marketing function, such as customer service oriented enterprises website marketing, sales oriented enterprise website marketing function, to the international market development for the active enterprise network marketing function, above all is simple list to achieve the business objectives as the core, thereby to achieve its website marketing through sites such as the value of the tool.

2、 良好的搜索引擎表现   
Good search engine performance


营销型网站建设另一个重要功能是网站推广功能,而搜索引擎是目前网民获取信息最重要的渠道,如果企业网站无法通过搜索引擎进行有效推广,那么这个企业网站从一定程度上来讲其营销性会大打折扣,所以营销型企业网站必然要解决企业网站的搜索引擎问题,也可以理解为搜索引擎优化的工作,在营销型企业网站解决方案中,搜索引擎优化工作为基础和长期的工作,从企业网站的策划阶段乃至从企业网络营销的战略规划阶段就已经开始,而其又贯穿于企业网站的整个运营过程。  
Another important function of marketing type website construction is website promotion function, and the search engine is the most important information channel Internet users access to, if the enterprise site cannot be effectively promoted through a search engine, so the enterprise web site up to some extent the marketing will be greatly reduced, so the search engine marketing type enterprise website must solve the enterprise website, also can be understood as the work of search engine optimization, solve the marketing type enterprise website plan, search engine optimization work for basic and long-term work, from the planning stage of enterprise website and the enterprise network marketing strategy planning stage began, the entire operation process and it also runs through the enterprise website.

3、 良好的客户体验   
Good customer experience


营销型网站建设最终面对的潜在客户与客户或说与本公司业务有关联的任何组织和个人,如何提升企业网站的客户体验是营销型企业网站必须考虑的重要问题。客户体验在我们目前的现代营销中无处不存在其身影,比如电话营销中我们不得不重视客户体验、在面对面营销中我们不得不重视客户体验,在设计企业业务流程时不得不重视客户体验;那么企业网站是一个直接面对市场主体的窗口更需要重视其客户体验性。客户体验又是一个非常无法量化的指标,更多的时候是不同受众的感觉。网络营销外包一般从这几方面来实现一个具备良好客户体验的营销型企业网站:可用于易用性(网站的基础标准:速度、安全、兼容型以及导航等)、网站的沟通性(对于特殊用户群体的定制,企业网站应该具备的交互与沟通功能,)、网站的可信度(与传统信息的一致以及站内信息的一致,信赖程度等)、易于传播(分享是网络营销中价值转换率最高的一种模式)等方面。  
Potential customer and marketing type website construction eventually face or any organization and individual are associated with the company's business, how to enhance the enterprise website customer experience is an important issue in marketing type enterprise website must consider. Customer experience in our present modern marketing exists everywhere in the figure, such as telephone marketing we have to pay attention to customer experience, in face-to-face marketing we have to pay attention to customer experience, experience in the design of business processes have to pay attention to customer; so the enterprise website is a directly face the market should pay more attention to the main window the customer experience. The customer experience is a very not quantitative index, the more time is different audience feel. Network marketing outsourcing from these areas to achieve a good customer experience marketing type enterprise website: can be used for ease of use (basic standard: site speed, security, compatibility and navigation), communication site (for special user customization, enterprise website should have the interaction and communication the function, reliability of the website (), and the traditional information consistency and station information, trust degree), easy to spread (share value conversion rate is a model of the highest in the marketing of the network).

4、 重视细节  
Attention to detail


细节本也是客户体验中一个重要的元素,由于其的重要性所以我们单独将其作为营销型企业网站的一个因素,在营销型网站的流程制定、内容维护、网站管理等都需要体现出来细节问题。  
An important element of this is the details of customer experience, because of its importance so we separate it as a factor of marketing type enterprise website, in the marketing type website development process, content maintenance, site management need to be reflected in the details.

5、 网站监控与管理
Site monitoring and management


营销型网站的另一个因素是网站本身的监控功能与管理功能,最简单来说网站总需要加一段流量监测的代码吧,更多的管理特点就不多做介绍。
Another factor of marketing type website is the website itself functions of monitoring and management functions, the most simple websites need to add a traffic monitoring code, management features more do not introduce.
 


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