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浅谈营销型网站建设误区

时间:2013-11-15 来源:尚品中国 类型:网站百科
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所以营销型网站建设首先要解决网站的搜索引擎问题,也可以理解为搜索引擎优化。在营销型网站建设规划中,搜索引擎优化工作是基础和长期的工作,从企业网站建设的前期规划阶段就必须开始进行,而且必须要贯穿于企业网站的制作和后期运营过程。那么关于营销型网站的误区都有那几点,我们来看一下。
So the marketing type site must first solve the problem of search engine website, also can be understood as a search engine optimization. In the marketing type site planning, search engine optimization work is a basic and long-term work, from the initial planning stages of enterprise website construction must begin, production and post operation process and must be throughout the enterprise website. Then the myths about the marketing website have the points, we look at.

1、技术和模式是手段,而不是目的,它们都是为营销结果服务的。并不是一个网站把所有最新、最好的技术和模式用上就能达到您的效果,这样除了大量成本的浪费外,得到的或许是一个不伦不类的东西。网站方案并不仅是提出新模式或新技术,而在于把这些新模式和新技术充分应用到一个企业能实际使用获得效益的产品中,真正帮助客户利用互联网来创造价值。
Technology and pattern is the means, not the aim, they are for the service marketing. Is not a website all the latest, the best technology and mode can reach your effect, so in addition to a large number of the cost of waste, obtained may be a neither fish nor fowl. Site plan and is not only a new models or new technology, but in the new pattern and new technology fully applied to the actual use of an enterprise can obtain benefits of products, really help customers use the Internet to create value.

2、营销型网站建设对网络服务商的要求极高,如果您发现一个网络服务商连自己的网站都无法达到网络营销的要求,那您可一定得谨慎了。因为目前在西安真正深入研究网络营销的公司并不多,很多公司连自己的网站都只是个摆设,由此可以推断他们为您提供的网站建设服务肯定也会有很多的问题,这或许会严重伤害您对网络营销的信心。
High requirements on the network service provider marketing type website construction, if you find a network service providers own site don't meet the requirements of network marketing, you must be careful. Because at present in Xi'an real in-depth study of network marketing companies are not many, many companies even own website is just a decoration, it can be inferred that they offer website construction service will certainly have a lot of problems, which may seriously damage your network marketing confidence.

3、营销型网站并不等同于网络营销,它只是网络营销的基础和体现,也就是说只有按照该标准建立起来的网站才有利于您开展网络营销活动,而对网站的维护、更新及运营也是非常重要的。
Marketing type site is not equal to the network marketing, it is the foundation of network marketing and embody, that is only established in accordance with the standard website can help you develop the network marketing activities, and maintain, update and operation of the site is also very important.

4、合理的美工设计将让您的网站更加得到用户的信任和青睐,事情也证明,用户基本都是通过5秒感受来决定是否继续浏览和关注您的网站内容。但是千万别一味的追求美观。
Art design will make your site more user's trust and favor, it also proves that, the user through basic 5 seconds to decide whether to continue browsing experience and pay attention to your web site content. But don't blindly pursue beauty.

5、很多客户容易被误导后走入极端,很多客户会为了SEO而抛开了用户的感受,整个版面充满了密密麻麻的信息,确实很多信息对用户来说是很有价值的,而且这个网站也深受搜索引擎的青睐并给予了很高的排名。但是作为用户,即使再多的用户,我想他们在浏览这样的网站时也很难产生好感和购买欲望,当一个网站充满各种各样的重点版块之后的结果就是毫无重点。所以,网络营销不能极端的去强调某一方面,我们需要做好每个细节。
Many customers are easily misled into the extreme, many customers will order SEO and set aside the feeling of the users, the whole space is filled with densely packed information, do a lot of information is valuable to users, and the site by the search engine's favor and give a high ranking. But as the user, even if many users, I think they're browsing this site is also very difficult to produce and purchase desire, when the key sections of a website is full of all kinds of results is no key. Therefore, the network marketing is not extreme to emphasize one aspect, we need to make every detail.

营销型企业网站建设其实是互联网络发展的一个必然产物,随着技术的革新、大量互联网络用户的培养和崛起、消费观念和习惯的转变等等,人们对网络的依赖越来越强、要求也越来越高。由于互联网络的发展给人们带来了巨大的商机,所以网站之间的竞争也体现得越来越强烈,运用新型、有效的营销模式和手段,在每一个细节做到更好就成为企业网站的必然选择,只能这样,我们才能超越竞争对手、才能获得更多用户。
Marketing type enterprise website construction is an inevitable outcome of the development of Internet, with the cultivation of technology innovation, lots of Internet users and the rise, consumer attitudes and habits change, and so on, people increasingly rely on the network, are increasingly high requirements. With the development of the Internet has brought enormous business opportunities to the people, so the competition between sites also manifests itself more and more, using the model, the effective marketing mode and means, in every detail do better has become the inevitable choice, the enterprise website can do, we can go beyond the competitors, in order to get more users.


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