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如何学习SEO入门到精髓

时间:2013-11-20 来源:尚品中国 类型:网站百科
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在中国谈SEO网站优化还得从百度说起。百度于2000年1月由由李彦宏、徐勇两人共同创立,算下百度创办至今也不过10多年的时间。事隔10年后的今天,百度已经成为全球最大的中文搜索引擎,只要是网民就无人不晓,百度一下,你就知道、众里寻他千百度的广告词已经深入人心。百度在这10年的时间的不断成长和蜕变,已经越来越人性化了。但这些还得感谢中国的SEOER们,是他们给搜索引擎提供了相关的检索信息,百度通过不断地制定和改进算法,把大多数用户最想要的内容提供给网民。一句话,百度和SEOER是并存的,没有百度(当然这可以是其它的搜索引擎了,只是在中国百度的用户比较多,所以在此就只说百度了)就不会有SEOER,没有SEOER也没有百度的今天。SEOER的价值观体现出来了!
In China about SEO site optimization also from Baidu speaking. Founded in 2000 January by Baidu together Robin Li, Xu Yong two people, a Baidu founded only 10 years. After 10 years today, Baidu has become the world's largest Chinese search engine, as long as the netizen is known, Baidu search, you'll see, he found the degreeses advertisements have win support among the people. Baidu in this 10 years of continuous growth and transformation, has been more and more humane. But these have to thank China SEOER, is they offer search engine related information retrieval, baidu by constantly develop and improve algorithm, to provide most users want content to users. In a word, Baidu and SEOER coexist, no Baidu (of course there may be other search engine, but in China Baidu users more, so I will only say that Baidu) there will be no SEOER, no SEOER and no Baidu today. The SEOER values show!

那么中国的SEOER的生活状况如何呢?大家都知道互联网属于中国的新兴行业,应该这些人收入也不菲吧,其实并非如此。调查统计,中国从事SEO作的平均工资居然只有800元!可想而知中国SEOER目前的境况了。
So how do Chinese SEOER life? We all know that the Internet belongs to the emerging industry of China, should these revenues are not cheap, but it is not the case. Investigation and statistics, the average wage in China engaged in SEO are actually only 800 yuan! One can imagine the situation of the Chinese SEOER.

大家都喜欢抱怨,说SEOER是个苦逼行业,工资低、工作量大,每天做着重复的事情,但大家有没有想过你今天的收入是跟你的SEO思想有关系呢?业界非常流行这样一句话,内容为王,外链为皇,这是废话,误导了无数的SEOER,外链为皇嘛,大家每天工作的事情就是疯狂的发外链,尤其是如今的企业站,喜欢在一些B2B、B2C平台发一些垃圾信息,你有没有想过在你发这条信息之前你的竞争对手已经在这上面发过无数次了,你再发还有意义吗?百度会凭什么喜欢你的内容?大家都知道百度喜欢原创,为什么你还在做一些愚蠢之极的事情呢?
We all like to complain, saying that SEOER is a bitter forced industry, low wages, workload is big, every day doing the same thing, but you have not thought about you today's income is associated with your SEO? The industry is very popular phrase, content is king, the chain for the emperor, this is nonsense, misleading numerous SEOER, the chain for the emperor, you work every day thing is crazy hair the chain, especially now enterprise stand, like in B2B, B2C platform to send some garbage information, you there is no thought before this message in your competitors have in it had countless times, you again hair and meaning? Baidu will what love your content? We all know that Baidu like original, why do you still do some stupid things?

SEO营销型网站建设需要创新。不要去做那些重复的、没有意义的事情,一件有创新的事情可能会让你成为行业的领头羊。但你创新的过程当然是很痛苦的,因为你要忍受孤独,这也可以称为黎明前的黑暗了吧。大家都知道百度官方加大了新闻类内容的处罚力度。如果你是一个企业站,当然企业站是卖产品的,如果你停留在以前的思想,每天对你的企业站进行更新垃圾新闻,会加大百度对你的网站建设的信任和处罚。如果你还愚蠢地认为竞争对手是这么做的,你也这么做,那么可以肯定地告诉你:你已经OUT了。
SEO marketing type website construction need innovation. Don't do those repeated, meaningless things, an innovative things may make you become the industry leader. But your innovation of course is very painful, because you have to endure loneliness, this can also be called the darkness before the dawn. We all know that Baidu official penalties for news content. If you are a enterprise stand, of course the enterprise station is selling a product, if you stay in the previous thoughts, every day of your enterprise stand update garbage news, will increase the baidu on your web site building trust and penalties. If you are foolish enough to think that competitors do, you do so, you can be sure to tell you: you have OUT.

SEO需要有前瞻性,SEO更需具有与时俱进的眼光。
SEO needs to be forward-looking, SEO needs with the times of the vision.

走进医疗行业,到处都是战火纷飞!彼此的竞争已经日趋白热化!无论是影视广告,还是网络营销,到处都是让人云里雾里的广告宣传!无可厚非,这是目前医疗行业最主流的营销手段!医疗的竞争,来源于民营企业。但是,随着医疗广告在影视方面禁止刊播的呼声越来越高,生存的空间也越来越小!如何从这样的危机杀出一条血路呢?
In medical industry, everywhere in the flames of war! Each competition has become increasingly intense! Whether it is television advertising, or network marketing, everywhere is to let a person by advertising! No ground for blame, it's marketing the most mainstream medical industry at present! Medical competition, comes from the private enterprise. However, with the development of medical advertising is banned in the video broadcast more and more, also more and more small living space! How to carve out a way out of this crisis?

有远见有实力的医疗集团BOSS,把目光到聚焦到网络营销这个重点的地方!无可厚非,现在民营医院大部门靠网络获得有效价值数据!这些数据,包括展示率,点击率,转化率,到院量。基于市场化与社会化的加速性,网络的关注度成为追求有价值的信息,这种价值是什么呢?或许就是对你企业品牌的认可,产品服务的喜欢,或者是你宣传内容的欣赏。这就必须站在医疗影像的战略角度来思考,接下来如如何去执行!或者通过什么方式去执行获得这样的效果。
Vision has the strength of medical group BOSS, look to the focus to the network marketing is the key! No ground for blame, now private hospital departments rely on the network to obtain the effective value of data! These data, including the show rate, click rate, conversion rate, to the amount of. Acceleration of marketization and socialization based, the attention of the network become the pursuit of valuable information, what is the value? Perhaps for you the enterprise brand recognition, like product service, or are you propaganda appreciation. This must be the strategic standing on the point of view of medical images to think, such as how to execute the next! Or by what to get this effect.

任何行业有品牌吗?换一句说:医疗行业要树立品牌吗?无可厚非,这都是需要去经营的。品牌不是喊出来的,而是做出来的。品牌的独特性不是造出来的,而是老百姓感觉到。最起码是让患者自己能够亲身体会到这所医院的品牌价值观念。有品牌还是不足的,没有特色就没有吸引力,与老百姓关系最密切的特色只有两个,一是专科特色,二是服务特色,两者相辅相成。要打造专科特色,必须引进或培养专家,在技术、艺术、包装、知名度等因素上进行培养,包装、宣传一个专家有时就可以造就一个品牌科室或一个品牌医院。
Any industry brand? In other words: medical industry should establish a brand? No ground for blame, this is the need to operate. Brand is not out, but to do it. The uniqueness of the brand is not made up, but old people feel. At least let a patient can experience to the brand value of this hospital. The brand is still insufficient, does not have the characteristic is not attractive, the most close relations with the people of the characteristics of only two, one is the professional characteristics, two service characteristics, the two complement each other. To build college characteristics, must introduce or develop experts, training in technology, art, packaging, visibility and so on, packaging, publicity and an expert can sometimes make a brand department or a brand hospital.

言归正传,无论是品牌还是特色,都不可营销!我们要要推销我们的服务,必须先推销我们自己;要推销我们的医院,要先推销医院的服务理念。必须依靠媒介的力量!软文营销就是目前最流行和最重要的方式之一,借助新闻门户的权威性、较高公信力,提升医院品牌信任度,获得永久性新闻门户网站外链,提升网站SEO效果,更重要的就是把自己的品牌与特色展现在所以人的面前!
Hark back to the subject, regardless of brand or characteristics, can not be marketing! We want to sell our services, you must first sell ourselves; to promote the sale of our hospital, to promote the hospital service concept. We must rely on the power of the medium! One of the soft Wen marketing is currently the most popular and the most important way, by means of news portal authority, high credibility, improve hospital brand trust, to obtain permanent news portal site outside the chain, enhance the site SEO effect, more important is the brand and characteristics of their own to show in front of everyone's!

目前我国的互联网发展趋势看,软文营销已经融入企业的整体经营体系中,使网络与医院之间有亲密的接触,这样才能发挥网络及网络营销的商业潜力,才能真正的帮助那些民营企业彻底的成功转变。
At present, the trend of development of the Internet in China, marketing has been integrated into the overall management system of enterprises, which have intimate contact between the network and the hospital, so as to play the network and the network marketing business potential, can really help those private enterprises completely successful transformation.


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