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企业为什么要做网站,如何营销策划运营网站

时间:2013-11-27 来源:尚品中国 类型:网站百科
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企业为什么要做网站,做网站有哪些好处?
Why should the corporate website, do what benefits?

当今商界的竞争如狮虎争食,因此,只有让自己变得强大起来,我们才能争得一块属于自己的肉。
Today's business competition as a competition, therefore, only let oneself become strong, we can get a piece of his own flesh.

在八十年代,一个没有电话的企业就是落伍;在九十年代,一个没有传真的企业就是掉队;而如今,在这个电子商务以不可阻挡的趋势迅速发展的时代,一个没有自己网站的企业又意味着什么呢?
In the eighty's, not a phone company is outdated; in the ninety's, not a fax business is left behind; and now, in the electronic commerce with the irresistible trend of rapid development of the times, one does not have its own website enterprise also means what?

电子商务是未来市场发展的走向。在将来,一个公司如果没有自己的主页,那是不可想象的。顾客问您网站情况,倘若您还是以否定的口吻来回答,那他必会大吃一惊,就犹如当今公司连打个电话发个传真都要跑到复印店一样。在经济发达的美国,连街头的小百货商店和小加油站都在积极制作自己的网站,以便更好地在网上推广自己的产品和服务。有人把这件事比喻成当年发现新大陆,人们趋之若骛。越来越多的公司、单位建立自己的网络站点,使单位本身已不局限于某个地区,而是直接面向全世界,它的广泛性、高效性为企业带来了不容置疑的效益和效率,是否拥有自己的网站已经成为衡量一个单位综合的重要标志。
Electronic commerce is the future market development. In the future, if a company does not have its own home page, it is unthinkable. The customer asked for your site, if you or the negative tone to answer, then he will be startled at, like the company a call to send a fax to run a copy shop. In the economically developed America, even the street Sundry Goods shops and small gas station are actively making your own web site, in order to better on the Internet to promote their products and services. Some people have this thing compared to that discovered the new world, people like a flock of ducks. Build your own web site more and more companies, units, the unit itself is not limited to a certain area, but directly facing the world, extensive, its effectiveness has brought benefits and efficiency for the enterprise to allow all doubt, whether their own web sites have become an important symbol to measure a unit integrated.

具体作用:
The specific role:

1、通过网站展示单位风采、传播文化、树立形象。
2、通过网站可介绍单位的基本情况,使经销商和用户更多的知道您的存在。
3、在网上您可以直接看到您产品的照片、型号或服务类型。通过网站可以宣传您的产品和服务的优势,让经销商和用户在比较中了解您,走近您,直到选择您。
4、通过网站您可以利用电子信箱经济而又快捷地与外界进行各种信息沟通。
5、通过网站您可以寻求合资与合作。
6、提供即时商业讯息,商品目录,行销内容。
7、成本低,回收利率高。同其他传统媒体相比 ,做网站的成本可说极低。
8、降低公司"售前询问"及"售后服务"的营运成本。传统的"售前询问"需要客户打电话或填回邮卡来索取资料,不但耗费人力,增加开销,更可能造成人为错误,延误商机。至于"售后服务",传统的职员接电话方式,常造成客户在线上久候,原来可能快速满意解决的问题变成客户的抱怨甚至退货。网页上可以提供经过精心设计的"常遇问题解答"、"商品注意事项"及"实用程序"等资料,并可立即在自己的电脑上储存资料或打印出来,快速方便。
9、能把推广行销与订购连成一体,促进购买意愿。
10、避免与其他传统商业媒体冲突或重复,减少浪费。众所周知,世界上的每个域名有其唯一性。作为有头脑,有远见的商人越早行动,越有可能获得您所需要的域名。想到了就要快实现,今天不做网站,明天它可能就不属于您!
企业网站如何设计及网络营销推广方法
企业网站设计的还是比较多,只是,不少网站似乎还是不产生效益。网站也是网络营销的基础或者平台,没有好的网站自然就没有好的效果。有些人认为做个网站就能接单,还有人认为做个网站就是网络营销等等,其实,实际当中并非如此,效果是检测的最好工具。一般企业设计网站要注意以下六大因素。

一、目标明确(Clear objectives)

企业为什么要建设网站,建设网站的动机,然后制定一套企业要做网站的中心展示内容,内容填充方案。
Why should the enterprise construction site construction site, motivation, and then develop an enterprise to do the center display content, content filling scheme.

二、美工视觉(Art Vision)

企业是经营什么商品的,商品图片有什么特色,需要什么样的网站设计颜色与商品的特征更协调,或与商品的颜色更和谐。
Business is business what commodity, commodity picture what characteristics, need website design color and what kind of commodities or goods and more coordination, color is more harmonious.

三、易于维护(Easy maintenance)

网站的维护也很重要,很多官方军事网站还被攻击,说明网站不可避免的可能存在漏洞,要时时考虑网站的性能与网站维护。网站维护与网站内容更新不同,它是程序的性能保养。需要专业的网络公司经常监视网站的运行情况,及时发现问题,解决问题。
Website maintenance is also very important, many official military website also attacked, indicating the site inevitable may exist loophole, always consider the performance and web site maintenance. Website maintenance and update website content, it is the performance and maintenance program. Operation need professional network company often surveillance sites, the timely detection of problems, solve the problem.

四、推广(Extension)

企业建设网站没有推广,对企业的损失将是很大的,网站建设之初要考虑好网站的优化,提前做好网站的SEO设计,最好选用尚品中国的营销型网站建设
Enterprise construction site no promotion, the loss will be very great, site construction at the beginning to optimize site are taken into account, ahead of SEO website design, the best selection of Luxuries marketing type website construction China.

五、成本(Cost)

有些公司设计的网站其实是很普通并不是我们常说的符合SEO标准,具备营销功能的网站,但是,价格却十分高。那么,这个是没必要的。
Some of the company web site design is very common and we do not often say that conforms to the SEO standard, with the marketing functions of the website, but the price is very high. So, this is not necessary.

六、服务商(Service providers)

服务商选择需要注意几个事项:一是服务水平,二是服务态度,三是品质,如果你能按照以上方式设计网站一定可以设计出让你满意的网站。
Service providers need to pay attention to several issues: the choice is the service level, two is the service attitude, the three is the quality, if you can follow the above method to design a website must transfer can be designed to satisfy your website.

那么对于我们seo来说讲究的就是成功率,所以我们把目标平台转向腾讯的搜搜问问,照两个问答平台的性价比来说,搜搜问问确实很好做,权重也是非常高的,腾讯自带的几亿QQ用户也是非常独厚的资源,而且搜搜问问非常适合行业网站的推广,为什么呢下面具体介绍集中行业网站是如何进行搜搜问问推广的。
So for our SEO, pay attention to is the success rate, so we put the target platform to Tencent Search ask, as two of the inquiry platform for cost-effective, Search ask is really good to do, the weight is very high, Tencent comes with hundreds of millions of QQ users is also very unique resources, and search ask promotion is very suitable for industry the website, why detailed below focus industry website is how to Search ask promotion.

1、如何加链接(How to add link)

这个应该是各位最关心的问题了,很多朋友在问答平台中就是因为加链接帐号被封,往后再加链接网址被屏蔽而放弃了问答平台的推广,其实想要在搜搜问问这个平台加链接是不难的,如果我们是回答别人的问题,那么只要我们用心去问答,回答字数尽可能的多点,那通过率是很高的,千万别经常的加网站首页地址上去,可以加点网站的内页或则是引导页。
This is you are most concerned about the problem, many friends in the Q & a platform is because the links the account is closed, then add the link URL is shielded and give up the inquiry platform promotion, actually want to Search ask this platform and link is not difficult, if we are to answer the problems of others, so long as we go to ask, answer more words as far as possible, the passing rate is very high, don't always add your home page address, you can add the inside pages of the site or guide page.

2、扩建资源(The expansion of resources)

在我们把所有的帐号都养起来过后,大概花个6个月到1年吧,我们就可以在所属行业类稍有名气了,这个时候不能认为就这样就满足了,我们应该结合目前的形势继续的扩建我们的资源,再注册大量的平台帐号,然后利用最开始养起来的那批老帐号去带这批新注册的帐号,注意量力而行,别损了小号又亏了大号,心态一定不要浮躁,等待这批新注册帐号被带起来后然后再循环上一个步骤,用不了多久整个所属行业里的信息量都布满了我们的行业网站。
In all our account up later, it took 6 months to 1 years, we can in the industry type a name for this time, not that it meets the, we should combine the current situation to continue to expand our resources, re registration of large platform account then, using the old account of the start up to take this batch of new registered account, pay attention to what, don't damage the trumpet and loss of large, state of mind must not be impetuous, waiting for the new registered account was taken up and recycle the last step, soon the whole of amount of information the industry is littered with our industry website.


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