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网站制作后期怎样优化关键词

来源:尚品中国| 类型:网站百科| 时间:2012-07-23
很多Seoer写的方案,只有涉及到一些对于网站制作的分析诊断、网站的改进以及关键词的优化策略,很少会有后期的维护这块,当我们关键词优化上去了,很多Seoer就开始放松了对网站的管理,每天最关注的不是内容和和外链的建设,而是关键词的排名,看关键词排名是否还依旧保持好的排名,当排名还在,就会放松警惕,当排名不在才会重新开始去优化。其实这是一种非常不恰当的优化策略,对于关键词优化的后期维护个人觉得应该遵循先稳定后扩展的原则,具体可以分为以下三种思路:
Many Seoer write solution, only involved some for the analysis of the web site of the website, and improve the diagnosis of keywords optimization strategy, and rarely have later maintenance this, when we keywords optimization is up, many Seoer began to relax for the management of the website, and the most concern was not every day with the chain of content and construction, but keywords ranking, see keywords ranking is also still keep good ranking, when ranking also in, will relax vigilance, when ranking is not will only start to optimization. In fact this is a very inappropriate optimization strategy, for the optimization of the key words later period maintenance men feel should follow the principle of first extended after stability, concrete can be divided into the following three ideas:

1、继续自己的seo计划保证关键词排名
Continue to own seo programs to ensure keywords ranking

当关键词排名上去了,千万不要以为我们的优化认为就已经结束了,其实优化是一个做不完的过程,当关键词排名上去后,我们首先要想到的就是,如何稳定它,让它在行业中继续保持排名良好的优化,不能轻易被竞争对手反超,因此,我们在优化方案中一定要涉及到关键词后期的维护任务,专门安排编辑和外链专员,继续对网站内容进行更新,外链这块也得同步进行,目标就是维持住关键词的排名。
When keywords ranking is up, do not think that our optimization think it's over, actually optimization is a do not over of the process, when keywords ranking up, we should first thought is, how to stabilize it, and make it in the industry to keep ranking good optimization, can't easily be put rivals, therefore, we in the optimization scheme must involves keywords later maintenance tasks, specialized arrangements for the editor and the chain commissioner, continue to update the content of the website, the chain also have the synchronization carry on, the goal is to maintain the live keywords ranking.

2、巩固排名让更多长尾产生排名
Consolidate rank so that more long tail produce ranking

当前一批关键词优化上去后,我们除了要稳定住它的排名,还可以寻找新的关键词进行有利的布局,合理的优化,当然,从后台流量数据中可以看到,很多关键词都是一些没有用的关键词,即使用户进来也是不能产生效益的词,这些词我们可以视而不见,当我们看到一些转化率高而且有咨询量得词,当排名还不够好时,我们可以针对这个关键词进行重点优化,从而让它排到一个更好的位置,产生更大的效益,关键词这块除了自己挖掘优化外,还可以针对后台数据流量的关键词帅选出一些有利的词,进行优化,然后再逐步去巩固它。
The current a number of key words optimization up, we live in addition to its stable rankings, but also seek new keywords are favorable layout, reasonable optimization, and, of course, from the background traffic data, it can be found that in many key words are of no use keywords, even if the user is not in benefits word, the word we can turn a blind eye, when we see some high conversion and consulting quantity to word, when ranking also is not good enough, we can for the key words for the optimization, which make it in to a better position, produce greater efficiency, keywords this other than your own mining optimization outside, still can be in the background data flow of the selected keyword handsome several favorable word, optimization, and then gradually to consolidate it.

3、数据分析不断挖掘关键词
Data analysis constantly excavate keywords

关键挖掘在优化流程中是不断进行的一个过程,除非客户要求我们给他优化规定的几个关键词,不然我们就应该不断的去寻找,让自己的网站产生更多长尾关键词排名,现在发现很多朋友盲目的更新文章,根本没有考虑过这篇文章能否带来效益,更没有针对长尾关键词去制定文章,这样就不能产生有效关键词排名,对于网站后期关键词这一块,一定要做好数据分析这块,挖掘一些转化率高的关键词,从而带来更多能产生订单的关键词。
Key mining in the optimization process is a continuous a process, unless the customer requirements we give him the provisions of the optimization several key words, or we should continuously to search, and let your own web site to produce a long tail keywords ranking, now found that many friends blind update article, did not consider this article can bring benefit, not for more long tail key words to make the article, so that it cannot produce effective keywords ranking, for the website later keywords the piece, you do data analysis this, some key words of high conversion mining, thus to bring more can produce order keywords.

从三面三点我们可以看到,关键词优化上去了并非就可以放松了,其实,优化上去了,新的一轮任务又即将开始了,并且发现后期的工作量也越来越大了,除了对现有排名的关键词进行维护外,还得优化一些新的关键词,这就是为什么当一个网站做大后需要越来越多的人去维护,当一个网站刚开始做时,或许就是一个人孤军奋战,当然跟其它的因素有关,如经验、能力、资金等都有联系。好了对于关键词后期的维护就为大家分析到这边。
From three sides at 3 o 'clock we can see, keywords optimization up not relax, actually, optimization is up, the new round of task and was about to begin, and found that the workload of the late also more and more, in addition to the existing rankings keywords maintenance outside, still have to optimize some new keywords, this is why when a website after big need more and more people to maintain, when a site just began to, perhaps is a person fight alone, of course, with other factors, such as experience, ability, capital, etc have contact. Good for key words later for everyone to maintain analysis on this side.
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