B2B行业网站设计注意要点

业内有句行话，要做实事，就做行业站。行业站一般来说，其流量比较难做，大部分多使用SEO在做流量，但是只要是真实的IP，每一个IP都会参生比较大的价值，有一个数据可以说 明问题，娱乐站10个IP才能相当于行业站的1IP。其实目前国内绝大多数的B2B行业站，日IP都在2000左右，流量虽低，但这样的行业站基本都在赢利，倘若是2000IP的娱乐站，其价值几乎没有，更谈不上赢利了。
The industry has a jargon, seeking to do, do it industry stand. Industry stand in general, the more difficult the flow, but as long as is true IP, each IP will be born and bigger value, a data can say the problem, entertainment stand 10 IP can stand 1 IP is equivalent to the industry. In fact at present domestic most B2B industry station, day IP is about 2000, flow is low, but the industry stand in basic profit, if is 2000 IP entertainment stand, and its value almost no, much less profitable.

那么如何去运做一个成功的行业站呢？我们应该注意以下几点：
So how to luck be a successful industry stand? We should pay attention to the following:

（1）找准一个好的行业。如何挑选呢？应该遵循以下几个原则：1）本行业内企业广告多2）行业内相关网站不多，即使多，但是目前前三甲格局仍然没有形成
Get a good industry. How to choose? Should follow the following several principles: 1) within the industry enterprise advertising more 2) within the industry related website is not much, even if many, but now the top still not formed before the pattern

（2）域名。如果你手上有一个好的域名，那么恭喜你，你已经成功了一半，可以说明的是，这个域名就是你的核心竞争力。我有个朋友意欲进入糖酒行业， 想以此在网络界有所作为，所以不惜花费巨资购买了拼音域名： 糖酒，朗朗上口，又好记忆，推广起来很简单，所以不到半年内，已经做到糖酒行业的第三名了。类外大家还要注意的是，你选择的域名受众人群的文化程度，还以 酒业为例，如果你做葡萄酒相关的进出口业务的话，单词米应该比拼音米要来的话，比方说 就比 要好，你想想啊，老外更熟悉的是什么啊，是单词,假如做内贸的话我就认为后者比较适合。
Domain name. If you hands were a good domain name, so congratulations you, you are half way, that is, the domain name is your core competitiveness. I have a friend to following into the industry, in order to make a network, so don't hesitate to spend big to buy the pinyin domain name: rum, catchy, and good memory, promotion up very simple, so less than half a year, has been following the third industry do....... You must pay attention to the class, you choose your domain name the audience cultural level, but also for the wine industry, for example, if you do wine relevant import and export business of words, words meters than pinyin meters to should words, for example is better than you think oh, more familiar with the foreigner is what, is word, if domestic trade if I think the latter is more suitable for.

（3）网站设计风格/创意. 风格(style)是抽象的UEO。是指站点的整体形象给浏览者的综合感受。整体形象包括站点的版面布局，色彩，字体，浏览方式等…。如：我们觉得迪斯尼是生动 活泼的而IBM则是专业严肃的。每一个网站都会给人们留下的不同感受。这里我们需要做到的是根据网站的定位做出网站特有的风格。除此我们还需要在风格同一 上需要把握一下，其实这个风格的统一和传统的印刷出版物没什么区别。你网页上所有的图像、文字，包括像背景颜色、区分线、字体、标题、注脚什么的，都要统 一风格，贯穿全站。这样子用户看起来舒服、顺畅，会对你的网站留下一个“很专业”的印象。而企业网站设计师往往就缺乏这一点，没有全局意思。
Website style/creative. Style (style) is abstract. Refers to the whole image of the site to the visitor's comprehensive experience. The overall image including site page layout, color, type, browsing way, etc... . Such as: we think Disney is lively and IBM is professional serious. Every web site will give people leaving different feeling. Here we need to do is make the positioning of the website according to the website of the unique style. In addition we need in style on the same need to take advantage of, actually this the unity of the style and the traditional print publications that makes no difference. Your web site all the images and text, including the background color, distinguish line, font, title, what footnote, are to be all a style, total throughout. This way the user looks comfortable, smooth, will be on your site leave a "very professional" impression. And enterprise web designers often lack of this, no global meaning.

（4）网站LOGO. Logo顾名思义就是站点的标志图案，logo最重要的就是用图形化的方式传递网站的定位和经营理念、同时便于人们识别。网站logo的设计过程中一般有 以下三种思路：1.直接以网站网址作为logo。2.根据网站提供的产品/服务特点展开logo设计。3.以传递网站运营商的经营理念为特色。
Website LOGO. The LOGO, as the name implies, is the sign of site design, LOGO and the most important is to graphically transfer website localization and management concept, and at the same time for people to recognize. Web site in the process of logo design generally have the following three kind of thought: 1. Directly on the website urls as logo. 2. According to the web site provides a product/service features on the logo design. 3. The website operators with the transfer of the management idea for the characteristic.

（5）视觉流程。人们在阅读某种信息时，视觉总有一种自然的流动习惯，先看什么，后看什么，再看什么。在心理学的研究表明，一般的浏览习惯是从上到 下、从左到右，在一个平面上，上松下稳而压抑。同样，平面的左松右稳。所以平面的视觉影响力上方强于下方，左侧强于右侧。这样平面的上部和中上部被称为 “最佳视域”，也就是最优选的地方。在网页设计中一些突出或推荐的信息通常都放在这个位置。当然这种视觉流程只是一种感觉并非一种固定的公式，只要符合人 们的心理顺序和逻辑顺序，就可以更为灵活地运用，在网页设计中，灵活而合理地运用直接影响到传达信息的准确与有效性。
Visual process. People in the reading some information, visual always have a natural flow habit, first look at what, after watching what, what to see. In the research of psychology shows that general browsing habits from top to bottom, from left to right, in a plane, the panasonic stability and depressed. Also, the plane right frinking pj stability. So in the plane of the visual impact than above below, left rather than on the right. So the upper part of the plane and is known as the "best horizon", also is the most preferred place. In web design some prominent or recommended information in these positions are usually. Of course this visual process is a kind of feeling is not a fixed formula, want to accord with the people of the psychological sequence and logical sequence, can more flexibly in web design, flexible and reasonable use of conveying information directly affect the accuracy and effectiveness.

（6）网站配色。1.用一种色彩。这里是指先选定一种色彩，然后调整透明度或者饱和度，(说得通俗些就是将色彩变淡或则加深)，产生新的色彩，用于网页。这样的页面看起来色彩统一，有层次感。
Website match colors. 1. With a color. This refers to the selected a kind of color first, and then set the transparency or saturation, (say some is popular color becomes weak or deepen), create new colors, used in web pages. This page looks colour united, have administrative levels feeling.

2.用两种色彩。先选定一种色彩，然后选择它的对比色(在Photoshop里按ctrl+shift+I)再进行微小的调整。整个页面色彩丰富但不花稍。
With two kinds of colour. First selected a colour, and then select it contrast color (in Photoshop in press CTRL + shift + I) to a tiny adjustment. The entire page color is rich but not take a little.

3.用一个色系。简单的说就是用一个感觉的色彩，例如淡蓝，淡黄，淡绿；或者土黄，土灰，土蓝。也就是在同一色系里面采用不同的颜色使网页增加色彩，而又不花，色调统一。这种配色方法在网站设计种最为常用。
With a color is. Simple said is to use a sense of color, such as light blue, yellow, green, Or taupe, the ash, the blue. It is in the same color fastens with different color, make the inside pages increase color, and not spend, tonal and unity. This kind of color matching method in the web design most commonly used.

4.灰色在网页设计中又称为“万能色”，其特点是可以和任何颜色搭配，在使用时把握量避免网页变灰。在网页配色中，尽量控制在三种色彩以内，以避免网页花、乱、没有主色的显现。背景和前文的对比尽量要大，(绝对不要用花纹繁复的图案作背景)，以便突出主要文字内容、也使用户在浏览信息的时候不会觉得累。
Gray in web design, also known as "universal color", its features and any color collocation, when use of web gray grasp to avoid. In the web page color matching, try to control in the three kinds of colour within, to avoid a web page, disorderly and no flowers the manifestation of the color. Background and above the contrast of the big as far as possible, (never use decorative pattern for the design of heavy and complicated background) to highlight the main text content, also in the user sees the information time won't feel tired.

其实，做一个成功的行业网站远不止这些，以上也只是本人浅见。类外我们还应该注意的是不要出现空链接、死链接；图片要注解；网站导航要清晰。
In fact, to make a successful industry web site is far more than these, I also just above shallow view. The class, we should also be aware of is don't appear empty link, link to death; Pictures to comments; Web site navigation to clear.
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