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行业门户网站产品设计应遵循哪些原则

来源:尚品中国| 类型:网站百科| 时间:2012-08-10
首先要从行业大方向去考虑,如下几个方面
First from industry to general to consider, the following aspects

一:行业特性(Industry characteristics)

行业属行业,信息归信息,现阶段行业门户网站制作的作用就是作为桥梁疏导对应信息提供给对岸的客户。网站使用者包含了大众用户和成功客户,二者之间的区别十分巨大,同时二者对于网站的期望价值也不一样。网站产品设计时必须考虑网站新产品说具备的行业特性,下面笔者举个例子:
Industry is the industry, information to information, the industry portal make the function of the one is used as a bridge dredge the information to the other side of the corresponding to the customer. Web users include the public users and successful customer, the difference between them is very great, at the same time, both for the website of the expected value is not the same. Website design products must be considered when new products with the website said industry characteristics, the following author for example:

笔者网站是关于服装行业的一个行业门户网站,笔者在设计一个新产品时,针对产品的行业特性中采纳了行业中客户的特殊性需要和用户的大众化需要,二者的需求点放在一起时,发现有非常大的区别,考虑二者对于网站的期望值不同,因此针对二者不同的需要进行了产品功能上的划分,以此来满足网站的用户和客户。
The author site is about the garment sector a industry portal, the author in the design of a new product, on products industry characteristics adopted a industry customer need and the particularity of the users of the popular need, both demand point when put together, is found to have very big distinction, considering both for the website of different expectations, so in two different needs the product function of partition, so as to meet the web site and the customer.

二:用户成本(The user cost)

用户成本既指用户习惯,实际就是减小新产品造成用户获取价值信息障碍到最小化,用户才会继续购买你的产品或者服务,否则新产品的设计就是一种赤裸裸的失败。
The cost of users that users both habit, the actual is minus small new product user obtaining information by value disorder to minimize, users will continue to buy your product or service, or new product design is a kind of naked failure.

行业门户网站的用户受众是最为明确和清晰的,网站受众也是跟着行业门户网站一起发展和长大,其行为习惯基本形成一定的模式,这也就导致了行业门户网站的产品更新迭代是慢速,就是因为受众的专一和精确性。因此,在产品设计初时必须考虑用户原产品使用时的情况,如果行业门户网站用户在使用新产品或获取新服务时都没有办法超越原产品,其信息价值的获取的付出成本也就越高,用户放弃使用该产品的几率也就越大;再加上行业门户网站如今的竞争厉害程度,网站产品设计稍有不慎,竞争者极有可能利用这个缺点“收买”网站的客户。
Industry portal user audience is the most clear and clear, the website also audience with industry portal development and grow up together, their behavior habit forming a certain basic patterns, which have led to industry portal product update iteration is slow, because the audience is the specificity and accuracy. Therefore, in product design must be considered at the original user use, if industry portal users in the use of new products or acquire new service without way beyond the original, the information of the value of the pay for the cost is high, the user of the product to give up the use of the chance; Plus industry portal now competition severe degree, web site design products carelessly a bit, the competitor is likely to use this weakness "buy" website customers.

三:战略发展(Strategy development)

行业门户网站往往不具备战略发展的潜意识,只是随着市场感觉在不断发展,这就造成了网站产品如同几十年的木桶,有高有低;再加上网站运营者不清晰和定位以年为单位后的计划,这也为网站新产品的设计带来了一定的难度。
Industry portal often do not have the strategic development of the subconscious mind, just as the market development in feeling. As a result, the website as decades of barrel products, high low; Plus a web site operator not clear and orientation for the unit to years after the plan, the web site of the new product design brings some difficulty.

行业门户网站新产品设计时总是以满足用户需要为至上原则,而目前行业门户网站又确切的分为时尚类和信息类,二者都强调信息传播的速度,加上网站原有的产品,新产品的设计就显得至关重要。笔者网站新产品的设计就砍掉了客户数量少,效益不佳的产品,这同时也是在提升产品木桶效应的起步点。
Industry portal new product design is always to meet user needs as the supreme principle, and the industry portal and the exact divided into fashion kind and information, both to emphasize information in the rate of spread, plus the website the original product, the design of new products are very important. The new product is the design of the website cut off the customer number less, the efficiency is not better products, this is also upgrade the product of the barrel effect starting point.

笔者认为新产品设计中战略发展的根本点就是理解行业需求的一种变化形势,理解网站阶段的任务和盈利点,以及网站各种资源的渠道建设和利用情况,根据这些战略发展这个原则才能做到准确无误。
The author thinks that the new product design firm of strategic development is to understand the industry needs a change that situation, understand the tasks and profitable website stage point, and web site of resources channel construction and using, according to these strategic development this principle to do is accurate and correct.

网站产品的设计总是携带着主观意识,但目前在缺少市场数据分析和用户行为分析的基础上也只能如此,笔者提出三个产品设计遵循的原则只是笔者在实战中得出的经验,写的不好,希望有心之人可以好好完善。
The design of the product is always website carrying the subjective consciousness, but at present in the lack of market data analysis and based on the analysis of the user behavior also can only so, the author puts forward three product design principle is the author concluded in actual combat experience, badly written, hope man with heart to perfect.

其次,要从网站建设本身考虑,如下
Next, want to consider from the construction site itself, as follows

1、展示出自己的风格(Show your own style)

每个人看到页面是否精美的标准不一样,有些偏于美工精美,有些偏于功能强大,有些追求个性,有些则喜欢跟随潮流,但其实不管乍样,网站都有一个共同的功能,不是只做给个人看的,更多的是为了在别人面前展示自己的商品、知识或者说是一种思想,反正什么都好,所以个人认为做一个网站,最基本的是要实用、简洁、整体性好符合SEO、UEO标准,能真正的形成一个属于自身网站的风格,保持一个整体的形象,配色均匀。这些应该是设计一个网站最基本的要求。
Everyone see whether elegant standard not page, some art tends to elegant, some tends to powerful, some pursuit individual character, others prefer to follow the trend, but the fact is, no matter first kind, web site have a common functions, not only do give personal look, more is in front of the others in order to show his goods, knowledge, or a kind of thought, anyway, what all good, so people think do a web site, the most basic is to practical, concise, integral sex is good accord with SEO, UEO standard to the real form a belong to oneself website style, keep a whole image, match colors even. These should design a website is the most basic requirements.

2、交互功能(Interactive function)

做一个网站,首先还是要在脑子里构思好怎么才可以利用手中有限的资料(特别是企业网站)来设置好网站的主体色调,采用何种架构,如何配色搭配等一些因素,做到心中有底才开始动手。有些网页设计师比较在乎页面的“不拘一格”,但却忽视了网站的交互功能,一个页面设计再精美,别人使用不上里面的东东,也是白费的。总体来看,目标明确、定位正确、主题鲜明、富有特色版式、编排布局合理、色彩和谐重点突出 、形式内容和谐统一 ,能做到这些应该就是一个很好的网站啦。
Do a web site, first in the brain or good idea how can use hand limited data (especially enterprise web site) to set up the main body of the website is tonal, the type of architecture, how to match colors matching and some factors, achieve in the heart bottom to start. Some web designers more care of the page ", not ", but ignore the website of the interactive function, and a page design and elegant, others don't use the inside of the east east, also is in vain. Overall, the clear goal, the correct orientation, theme, unique format, layout rational layout, color harmony highlight, form content harmony, can do these should be a good website!

3、优化内容(Optimization content)

内容是核心。大约在两年以前,企业网站就像一本广告册子,更槽糕的是,网站使用了大量的图片,似乎要几个世纪才能下载完。Chanels网站在设计的某些方面是成功的,但是内容太贫乏,并且要花很长时间才能找到所要的东西,因此不能算是一个成功的网站。
Content is the core. About 2 years ago, the enterprise website is like a this advertising brochure, more bad, website use a lot of pictures, seems to be centuries to download. Chanels in certain aspects of web site design is a success, but the content is too limited, and take a long time to find things to, and therefore can not be a successful website.

4、快速下载(Rapidly download)

没有什么比要花很长时间下载页面更槽糕的了。作为一条经验,一个标准的网页应不大于60K,通过56K调制解调器加载花30秒的时间。有的设计者说网页加载应在15秒内。
Nothing more than to take a long time to download page of more 4-1. As an experience, a standard web shall not be more than 60 K, through a 56 K modem loading spend 30 seconds of time. Some designers say web page loading shall be in 15 seconds.

5、网站升级(Web site upgrade)

时刻注意网站的运行状况。性能很好的主机随着访问人数的增加,可能会运行缓慢。但是,如果你不想失去访问者的话,一定要仔细计划好你的升级计划。
Aware of the status of the website. Performance is very good host with the increase in the number of people visit, may run slowly. But, if you don't want to lose visitors words, must careful plan your upgrade plan.

6、不要过度使用玻璃反射效果(Don't use too much reflection in the glass effect)

苹果公司经常会设计出一些很漂亮的效果。但有些专家称,该公司在其所有产品的照片下添加玻璃反射效果,这一做法并不值得广泛采用,因为这种设计元素早就已经用滥了。
Apple often design out some of the most beautiful effect. But some experts say, this company in all of its products under the photos add reflection in the glass effect, this practice is not worth use, and because of this kind of design elements would have well-worn.......

7、访问速度(Access speed)

就像不同的机子有不同的配置一样,在网站设计过程中,我们所要考虑的不仅仅就是页面设计,还要考虑到你的页面是否能在较快的时间内打开页面,如果一个页面等上个一两分钟,我想除非是您女朋友或漂亮MM网友的相片,要不你早就把它close了。拿一个门户网站设计来看,我们要考虑的是访问者的分辨率是1024*768还是640*480,是用PC机还是用Mac机,是用手机来看还是用PDA来看,是用中国电信来访问还是用中国网通来访问,是用ADSL来是用拨号上网,是仅仅面向国内用户还是要面向全球,是用IE6。0来访问还是用fox来访问等等这些因素.解决这些总是最好的办法是尝试采用P+CSS 来设计你的网站。
As different machines have different configuration, in the web design process, we have to consider not only is page design, to consider your page is faster time open the page, if a page on a couple minutes, I think unless your girlfriend or is beautiful MM photos of net friend, or you would have put it close. Take a gateway website design perspective, we have to think about the visitor's resolution is 1024 * 768 or 640 * 480, is a PC or a Mac machine, it is to use mobile phones to see or by PDA perspective, is to use China telecom to visit or by China netcom come to visit, it is to use ADSL to is to use dial-up Internet, is only for domestic users or to the global, with IE6. 0 to visit or by fox to visit and so on these factors. Solve these are always the best way is to try the P + CSS to design your web site.

8、使用已被证实有效的技术(Use has proved effective technology)

维基百科、YouTube、Facebook及同类网站已经成了网民生活的一部分。将这些元素融入网站可以保持和用户的接触,从而提供他们所熟悉的功能。
Wikipedia, YouTube, Facebook, and similar sites have become part of the lives of Internet users. Will these elements into web site can keep and user's contacts, which provide their familiar function.

门户网站,是通向某类综合性互联网信息资源并提供有关信息服务的应用系统。门户网站最初提供搜索服务、目录服务,后来由于市场竞争日益激烈,门户网站不得不快速地拓展各种新的业务类型,希望通过门类众多的业务来吸引和留住互联网用户,以至于目前门户网站的业务包罗万象,成为网络世界的“百货商场”或“网络超市”。
Web portal, is some kind of Internet information resources to comprehensive and provide relevant information service of the application system. Web portal first search services, provide directory service, afterwards because intense market competition, web portal, had to quickly develop all kinds of new business types, hope through numerous business categories to attract and retain the Internet users, so much so that at present gateway website business all-embracing, become of the online world "department store" or "network supermarket".

本文发布于北京网站建设公司尚品中国http://www.sino-web.net/
来源声明:本文章系尚品中国编辑原创或采编整理,如需转载请注明来自尚品中国。以上内容部分(包含图片、文字)来源于网络,如有侵权,请及时与本站联系(010-60259772)。
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