学校网站建设经验分享

北京网站建设公司尚品中国：学校网站建设是学校教育信息化建设的重要方面，是适应现代教育技术和信息技术的发展，加大学校对外交流与宣传力度，提高教学、科研、管理效率的重要途径；学校网站是学校对外宣传的窗口，也是展示全校师生才能，加强对校外联系，互相学习，共同发展的阵地，学校网站建设的目的是促进师生与学校共同发展，因此，需要全校师生共同参与，同心合力把学校网站建设好，本文无意过多的探讨学校网站建设技术方面的问题，而旨在更多的探讨学校网站建设的非技术的、思想观念等方面的问题，希望能对广大已经或正准备建设学校网站的学校有所裨益。
The Beijing website construction company Luxuries: Chinese School website construction is the school education informatization construction, is to adapt to the modern educational technology and the development of information technology, to increase the school exchanges and propaganda, improve teaching, scientific research, management efficiency; school website is a window of the school's external publicity, but also show the school teachers and students can, strengthen the out-of-school, learn from each other, common development positions, school construction site aims to promote the common development of teachers and students and the school, therefore, requires teachers and students participate together, join hands to build the school site, this article has too much on the school website construction technical problems, and to more on the school website construction of technology, ideas and other aspects of the problem, the hope of the majority already or preparing to build the school website school benefit.

一、多多表现，力争各层面特别是学校领导的支持。
A lot of, and strive to each level especially the school leadership support.

学校网站不应只是为了装点门面，它需要相当多实质性的东西来填充，这就要求我们这些网站建设实施者向学校领导积极反应学校网站建设的重要性和必要性，还要告诉他们，我们现在需要什么？当然，作为学校网站建设初期最需要的肯定是资金，各个学校可以根据自身情况决定采用何种方式建设学校网站：对于资金比较充足的学校可以考虑购买专门WEB服务器、租用专线上网的方式，这样以后在网站建设方面就可以更好的大展拳脚；如果学校资金比较紧张，那可考虑租用网站空间的形式建设学校网站。无论采用那一种方式，我们都应当事先要有充分的资金预算，不然，今天向领导“要”两万，明天再“讨”一万，那可能将是一件非常不愉快的事，甚至让领导怀疑你的办事能力。比如说我校网站在建设初期，采用的是租用空间，后来租用空间的方式无法满足学校网站建设的需要，我们便“搜集”种种理由向领导要求以建立专用WEB服务器的方式建设学校网站，我们的预算是：WEB服务器6万、UPS不间断稳压电源2万、电信光缆专线月租费2000/月，结果领导爽快的答应了，当时心里想“真是个英明的领导”呀，当然，自己其实也有压力，那就是花了这么多钱要是网站建设搞不好，那可真的是“对不起党，对不起人民”呀，呵呵，不介意吧，搞点笑！接下来经过一两个月的政府采购，我校便拥有了专门的WEB服务器。
The school website should not just for the sake of tokenism, it requires considerably more substantive things to fill, which requires us to these website construction to school leadership reacted positively to the school website construction importance and the necessity, but also teach them, what we need now? Of course, as the school website construction needs most is capital, each school can according to their own circumstances and determine the way the construction funds for the school website: comparison of adequate school may consider the purchase of specialized WEB server, leased line access to the Internet, which later in the construction site can better flexing their muscles; if the school fund comparison of tension, it may consider renting space in the form of the school website website construction. Regardless of the way, we all must beforehand needs to have sufficient funds budget, otherwise, today to the leadership " to " twenty thousand " to ten thousand ", again tomorrow, it will be a very unpleasant things, even let the leaders doubt your ability. For example, our website is in construction initial stage, uses is rental space rental space, was unable to satisfy the need of the construction of the school site, we will " collect " reasons to the leadership required to establish special WEB server approach for the construction of the school website, our budget is: WEB server 60000, UPS uninterruptible power supply 20000 telecommunication cable line, the monthly rent 2000/ month, the leaders agreed readily, thought " is a brilliant leader " ah, of course, I also have the pressure, it is spending so much money if the website is done bad, that is " sorry sorry party, people ." and, oh, don't mind, doing little smile! Then after one or two months of government procurement, our school will have a dedicated WEB server.

拥有了学校专门的网站服务器，接下来就有更多工作要去做了：
Have a school dedicated web server, then you have more work to do:

二、学生是宣传网站最好的“工具”
Students promotional website is best " tool "

现在的学生很喜欢上网，他们交际广泛，而且他们毕业后将走向全国东西南北，所以动员学生参与到学校网站建设中来，会对学校网站建设起到相当大的宣传作用。比如说为吸引学生参与网站建设，学校在建站初期便搞了一次全校学生参与的校园网络文学赛，要求学生作品直接在网站指定页面发表，结果在近两月的时间里先后收到数百篇包含诗歌、散文、小学等形式的文学作品，学校从中评出了不少优秀作品并通过网站进行了奖励，更有其中一些学生的作品被国内一些学生刊物选登，这对学生和网站建设都是一种很好的支持；另外，学校网站还开设学校论坛，邀请学生做适合自己兴趣爱好栏目的版主；不定期举办电脑作品比赛，为学生提供网站域名空间，也从中发现了有不少好的作品。通过这一系列的活动，确实可以让更多的学生了解学校网站并参与其中，达到不错的宣传作用。
Now the students like the Internet, they are gregarious, and they will be to the country after graduation the four corners of the world, so the mobilization of students to participate in the school website construction, on the school website construction played a considerable role of propaganda. For example, in order to attract students to participate in website construction, in the early establishment of school had a school students participate in campus network literature match, ask students to work directly in the designated site page published, results in nearly two months time has received hundreds of contains poetry, prose, primary school and other forms of literature, from the selected school a number of excellent works and through the website more reward, some of the students work by some domestic student publications to ascend, this to the student and the construction site is a very good support; in addition, the school website also opened the school forum, inviting students to do for their own interests section of the moderator; occasional host computer works competition, provide students with the domain name space, also find many good works. Through this series of activities, can let more students know the school website and participate in, achieve good propaganda effect.

三、通过与知名网站合作等形式，加强网络资源库建设，以获得社会各界的支持
With the well-known websites and other forms of cooperation, to strengthen the construction of cyber source library, in order to obtain the support of the community

学校网站要得到社会的认可，资源建设是一个永恒的主题。以我校网站建设为例，首先做好学校自身资源(试题资源、课件资源、课件素材、论文等)的收集整理，将这些资源上网并不断更新，其次，努力做好与国内优秀网站的合作工作，目前我校网站已经与国内的优秀教育网站如天星教育网、中鸿网等签订合作合同，并努力争取与更多优秀教育网站的合作，以交换资源等形式获取他们的各类教学资源供网站使用(标明来源)。到现在为止，我站已经收集各类试题资料、课件等数千套、教学论文上千篇、图片资料近万幅，这些全免费资源吸引了每天数以千计的网络用户，得到了广大网友的一致好评，提高了学校的知名度，合作网站也因此获得更多利益，一举多得。
The school website to get recognized by the society, resources construction is an eternal theme. In my school website construction as an example, first do a good school own resources ( examination questions, courseware, courseware material resources resources, such as the collection of papers ), these resources will be available online and is updated ceaselessly, secondly, efforts to do a good job and domestic excellent website cooperation work, now our school website has been with the domestic excellent education sites such as star education network, hung in the network signed a cooperation contract, and strive with more excellent education website cooperation, in exchange for resources and other forms of access to their various teaching resources for the site (indicating the source ). Up to now, I have collected all kinds of test data, such as thousands of sets of courseware, teaching thousands of articles, pictures of nearly 10000 pieces, all free resources to attract every day thousands of web users, by the majority of users of praise, improve the visibility of the school, cooperative site also obtain more interests, too.

四、加强校友录建设：校友是学校发展不可缺少的力量
Strengthening the construction of School Alumni: alumni is indispensable for the development of power

一个优秀的学校网站离不开广大校友的参与和支持，一所学校，特别是有几十年甚至近百年历史的学校，在国内外有无数的校友，很明显，在信息飞速发展的今天，校友与学校之间以及校友与校友之间仍然主要通过普通信件或电话进行联系的方式已经落后，作为母校，有义务也有责任加强校友录的建设工作，以进一步加强校友与学校以及校友自身之间的联系。校友，在很多情况下一提到这个问题便让人想起仅仅是在学校搞校庆时拉赞助的对象，其实，广大的校友带给母校的往往是一些更可贵的看不见的无形资产，他们经常会为母校的发展献计献策，他们的成功也会推动母校的发展，对在校学生起到一个良好的示范作用，所以我们没有理由不加强这一块工作。我校的校友录自建站开始便是重点建设栏目之一，目前已经有注册校友六千多名，起到了较好的沟通联系作用，但在使用中还有诸多的问题有待解决，比如说使用的简易性、图片功能不强、管理功能有待改善等，为此我们初步准备购买一套功能相对完善的全新同学录以加强这一工作。最后，我们还准备今后的毕业照全部上网(以前的毕业照也将逐步整理上网)，同时发给学生的毕业照都印上学校网址，以加强校友与母校的联系。
An excellent school website is inseparable from the vast number of alumni participation and support, a school, especially a few decades or even nearly hundred years history of the school, at home and abroad, there are countless alumni, obviously, in the rapid development of information today, the alumni and school as well as between alumni and alumni are still mainly through ordinary mail or telephone contact way has lagged behind, as the alma mater, have an obligation to also have the responsibility to strengthen alumni building work, in order to further strengthen the alumni and school as well as the link between the alumni. Alumni, in many cases a mention of this problem is reminiscent of is only at the school does the celebration when sponsorship object, in fact, the majority of alumni to the alma mater is often more valuable invisible asset, they often provide the alma mater development suggestions, their success will promote the alma mater the development of College Students, plays a good role model, so we have no reason not to strengthen this piece of work. Our school alumni since the station began is key construction columns, currently has more than 6000 registered alumni, played a better communication effect, but in use, there are many problems to be solved, such as the use of simple, function is not strong, management functions need to be improved and so on, we initially for the purchase of a set of function relatively perfect new classmates to strengthen this work. Finally, we also prepare future graduation photos all online ( before graduation will be gradually organize online ), at the same time to the students graduation pictures are printed on the school website, in order to strengthen Alumni Association and the alma mater.

五、校园快讯与校园风采图库建设让师生、校友和社会各界及时了解校园动态
Campus news and campus style gallery construction to make teachers and students, alumni and the community to understand the campus dynamic

在学校网站建设过程中，校园快讯以及校园风采图库的建设非常的重要，它们在一定程度上可以反映学校的办学思想、教学观念以及师生在校园的学习生活情况，经常查看这些栏目的除了在校师生外我想主要还有以下一些群体：一是已经毕业校友，他们关心学校的发展，所以会经常“回来”看看，试想，如果一位已经工作几十年的老校友再“回到”母校能看到自己当初的照片依然还放在学校网站上，那种心情是何等的激动，毕竟母校还没有忘记他们；二是，各级教育部门和学生家长，他们需要及时了解一些学校的教育教学工作情况，并及时的向学校有关部门反馈他们的意见或建议。基于以上原因，可以这么说吧，现在学校各类活动，只要不是拍得太差的图片我都会分类的把它们放在网站的校园风采图库内，因为我相信一点，“今天的新闻或图片”将是明天的“历史”，为此我也很自豪，因为我在记录着学校的历史！
In the school website construction process, campus news and campus style gallery construction is very important, they can in some extent to reflect the school 's School of thought, teaching idea and the teachers and students in the campus learning life, often view these columns in addition to school teachers and students and I think there are some of the following groups: one is already graduated alumni, they care about the development of the school, it will often " come have a look ", imagine, if one has the job a few years old school again " to " alma mater can see his original photos still put on the school site, the mood is how excited, after all, his alma mater, also do not forget them; two, the education departments at all levels and the parents of the students, they need to understand some of the school education teaching work, and timely feedback to the school authorities their opinions or suggestions. Based on the above reasons, so to speak, now various school activities, as long as not to shoot too poor picture I'll put them in the site classification of campus style gallery, because I believe that a little, " today's news or picture " is tomorrow's " history ", for this I am proud, because I am in the record the history of the school!

六、加强部门网站和教师个人网站建设，促进教师积极参与
Strengthen Department website and teachers personal website construction, promote teachers' active participation

学校网站同时为各教研组或教师个人提供了展示自己的舞台，通常情况下在校教师向外界展示自己的机会只有下面这几种方式：上公开课、撰写教学论文、发表课件、学校评优等，这几种方式的展示范围一般是有限的，仅局限于本校或本地教育部门，而通过网站形式，教师或教研组便可把自己推向全国乃至全世界。在鼓励教师或教研组建立网站建设方面，我校领导确实是“英明”的，对于建立教师个人或教研组网站的给予了相当的物质和精神奖励，这样便使更多的教师参与到网站建设中来，提升了学校网站的“综合势力”。
The school website at the same time as the teaching and research group or individual teachers provide a stage to display their own, typically the school teachers to show their opportunities only below this in several ways: open classes, teaching writing papers, published courseware, school evaluation, several ways this display range is generally limited, confined to the the school or local education departments, and through the web form, teacher or group can give himself to the country and the world. Encourage teachers or teaching group building in construction site, my school leadership is indeed " wise ", for the establishment of teachers' personal or group web site has been given considerable physical and spiritual rewards, this will make more teachers participate in website construction, enhance the school website " comprehensive forces ".

七、多作宣传是提升网站知名度的必要手段
More publicity is to enhance the website visibility necessary means

“酒香也怕巷子深”，没有必要的宣传手段，再优秀的网站如果没有必要的宣传也只能“埋没”。作为一个学校网站，除了上面提到的一些宣传手段外，我认为还可以做以下几点宣传工作：
" The wine is also deeply afraid of the alley ", without the necessary means of propaganda, and excellent website without the necessary publicity can " bury ". As a school site, in addition to the above mentioned some means of publicity, I think we can do the following publicity work:

1. 注册搜索引擎，做SEO网站优化，让别人能“搜”到你。一些著名的搜索引擎或网站如雅虎、google、搜狐、网易、百度、新浪等都有网站登录功能，可以将自己的网站在他们的网站登录网页进行注册，将自己网站信息登记进去，这样网络用户在查找相关资源时便可轻易的进入到自己的网站；
1 registration search engine, SEO website optimization, so that others can be " found" to you. Some famous search engine or sites such as Yahoo!, Google, Sohu, Netease, Sina, Baidu has web site login functionality, can be their own website on their website login register their webpage, website registration information in the network, so the user in locating relevant resources can easily enter into their own website;

2. 到一些优秀教育网站“做广告”，我是指免费广告，比如说我校网站就曾登录K12网站、中国基础教育网等的论坛栏目，通过“灌水”等形式发贴，通过为这些网站的用户提供本校网站的会员帐号等形式吸引用户，必要时还可做做“假”，假装自己是一个与学校网站毫不相干的用户，然后对这些教育网站用户说“我发现一个优秀教学网站”，鼓吹一通，既不损人也可利人利己，何乐而不为呢？
2 to some of the best educational website " advertising ", I mean free advertising, for example my school website has been logged onto the K12 website, China Basic Education Network Forum " column, through the form of the irrigation ", through the site for these users to provide our website member account number and other forms to attract users, if necessary they can do the " false ", pretending to be a school website irrelevant user, then the user education website said. "I found a good teaching website ", advocating a pass, neither harm also can be egoistic people, what is there against it?

3. 注册网络实名，这也是一个让别人找到自己的方法：以我校为例，不少学生或校友不知道学校网站域名，结果我们注册了一个“红日网络”的实名，只要在浏览器地址栏输入“UEO营销型网站建设”便可进入学校网站，便于记忆。
3 registered name of network, it is also a let others find their way to my school: for example, many students or alumni don't know the school website domain name, the results we have registered a " Red Net " name, as long as in the browser address bar enter " UEO marketing website construction " can enter the school website, easy to remember.

八、加强监督管理，杜绝网站不良信息
Strengthen supervision and management, to prevent adverse information website

学校网站除了在技术上对服务器进行安全配置防止黑客或病毒外，在网站内容方面特别是动态栏目内容方面一定要加强监督管理，学校网站面对的主要对象仍然还是学生，所以对信息的监督和过滤工作还是必要的，过滤是通过网络技术防止某些内容出现在网站上，这相对还是比较容易实现的，而监督却是一个长期坚决的任务。学校网站不同于商业网站，商业网站动态内容要求24小时有人值班，而学校网站建设一般只有一个人左右，不可能有这么多时间来随时检查网站内容，这就要求我们采取必要的措施，我认为培养“信息员”就是一个不错的方法。我一般要求各论坛版主或关系密切的网站用户发现任何不良信息随时与我进行联系(告诉他们电话号码)或直接清除，以便及时进行处理。
The school website in addition to the technical of server security configuration to prevent hacker or virus, the web site content especially dynamic columns must be to strengthen the supervision and management, the school website to face the main object still students, so the information monitoring and filtering is necessary, the filter is through the network technology to prevent some of the content appear on the website, this relatively easy to achieve, and supervision is a long-term firm task. The school site is different from the commercial websites, business website with dynamic content for 24 hours a day, whereas the school website construction generally only one person, may not have so much time to inspect the site content, which requires us to take necessary measures, I think culture " information " is a good way. I asked the forum moderator or close site found no adverse information at any time and contact me ( tell their telephone number ) or direct clear, so that timely treatment.

九、学校网站的建设者要有十二分的奉献精神
The school website builders have twelve dedication

建设学校网站应当说是一种“后台工作”，编写一个程序或发现并修补一个程序漏洞，可能让你没日没夜连续工作数十小时；收集一批资料，然后再上传到资源库，更可能用掉你连续几天甚至几十天的时间；寒冬或酷暑、白天或深夜，网络服务器随时可能出现问题，那都得跑到机房，轻则重启电脑，重则可能需要重新安装系统；学校每搞一次活动，拍的照片都得及时用软件处理好，然后上传到系统，再添加文字说明，这又得花不少时间；另外每天可能还得处理来自网站用户或校友的十多封甚至数十封电子邮件，……，关键的关键是这些工作都是“后台”工作，这种工作实际上已经没有了上班下班和假期的区别，可以说极少有人能理解其中的苦，有的同事不理解甚至还以为你一天到晚坐在电脑前“挺舒服的”，没有一颗十二分的奉献精神是很难做到的。当然，做了工作向领导适当的反应一下也是可以的，当今的社会，拿点适当的报酬已经不能说是没有“奉献精神”了。
Construction site should be said to be a " background ", write a program or to detect and repair a bug, may let you day and night work for several hours; collecting a batch of data, and then upload them to the pool, are more likely to use you for several days or even several time of ten days; winter or heat, day or night, the web server may appear at any time, it must run up to room, light is to restart the computer, or may need to reinstall the system; each school organize an activity, photos in time with the software to deal with, and then uploaded to the system, add text, this is also spend a lot of time; another day, may also have to deal with from the site or alumni ten letters or even dozens of emails, ... ... The key is, these works are " background" work, such work is actually has no work to go to work and holiday difference, can be said that few people can understand the pain, some of my colleagues do not understand or even thought you always sit in front of the computer " very comfortable ", do not have a twelve minute service spirit is difficult to do. Of course, to do the work to the leadership of the appropriate response to what is possible, in today's society, get some proper reward has not said that there is no " dedication ".

十、学校网站建设内涵是第一位的，不必过多的追求技术含量
In ten, the school website construction connotation is the first, not much technical content in pursuit of

许多人一谈到学校网站建设，便想到“专业”二字，难！当然，这与我们长期以来的评价体系有相当的关系。举个简单的例子，我参加过不少的课件评比，评委似乎都有个默认的标准：如果你是用PowerPoint制作的，首先的定位便已经基本形成，档次低！如果你是用Authorware甚至flash制作的，“技术含量高”，马上高了一档！何等的荒唐！！如果大家留意，极少能看到过哪位教授或学者搞讲座时用Authorware或flash制作课件或讲稿的，甚至用PowerPoint的也不多，更多的则是直接用Word，难道这些所谓的评委的水平都比这些教授“高”？而网站的竞赛评比也不例外，评委首先看的便是“外表”，如果网页做得漂亮，即使没有真正的内涵，那这网站的评分也绝不会低，如果再稍有点内容，便极有可能得到“高分”；相比较而言，那些内容丰富而且相当实用的网站，如果缺少漂亮的外表，甚至无缘“入围”。记得我从开始上网到现在也已经好多年了，像国外的联合早报，国内的新浪、网易、搜狐等网站，他们的界面几乎没有怎么变化和刻意的美工，但这些网站却依然得到了大家的认可，在世界网站排名中名列前茅，这些网站的成功，我想最根本的一点还是其丰富的内涵与实用性。所以我个人认为学校网站建设不要太多的考虑技术问题，而应该更多的考虑不断增加网站内涵，让人能从学校网站获取丰富的知识与信息，这才是学校网站建设成功的关键所在，“最漂亮的网站不一定是优秀的网站，有内涵的网站才更具有生命力！”
People talked about a school construction site, think of " professional " two words, difficult! Of course, this and our long-term evaluation system has considerable relationship. A simple example, I participated in many of the courseware appraisal, the judges seemed to have a default standard: if you are produced by PowerPoint, the first location has been basically formed, low grade! If you are using Authorware or flash production, " high technology ", now high one! Absurd!! If you notice, rarely seen which professors or scholars engage in talks with Authorware or Flash courseware or speech, even with PowerPoint is not much also, more it is the direct use of Word, is the so-called high level than the professor " high "? But the website contest appraisal is no exception, the first is the " appearance ", if the webpage doing well, even if there is no real meaning, the site of the score will not low, if a little content, it is very likely to be " high marks "; in comparison, the content is rich and quite useful website, if lack of beautiful appearance, even no chance " finalist ". Remember me from the start to get on the Internet now has been for many years, as foreign, Singapore United morning post, Sina, Netease, Sohu Home site, their interface almost no change and determination of art, but the website still has been recognized by everyone, in the world of Web site rankings come out in front, the website's success, I think the most fundamental point is its rich connotation and practical. So I personally think that school construction site don't think too much about technical problems, but should be considered more increase website content, can let a person from the school website gain rich knowledge and information, this is the key to the success of the school website construction, " the most beautiful sites are not necessarily good website, has the connotation of the website just has vitality more! "

十一、牢牢掌握邮件这个秘密武器
Eleven, firmly grasp the message this secret weapon

学校网站建设过程中，不断有校友、资源用户、论坛用户等注册，他们中相当的都有自己的电子邮箱，就拿我校网站来说，建站四年以来，各类注册邮件已经有数千个，这数千个邮件可能联系着数千个与学校网站有关联的数千用户，利用得到好，对宣传学校能起到事半功倍的效果，利用邮件**软件可以在瞬间把信息发送到这数千个用户的邮箱中，宣传效率之高确实是传统媒体无法比拟的。
The school website construction process, there have been alumni, resource user, user registration, most of them have their e-mail, take my school website, four years since, various types of registered mail has thousands of, thousands of messages may contact the thousands of sites associated with the school thousands of users, using good publicity, the school can play a multiplier effect, make use of the mail * * software can instantly send information to the thousands of user's mailbox, publicity and high efficiency is the traditional media incomparable.

以上都是些本人在多年学校网站建设中的经验之谈，希望能对广大学校网站建设者提供一种可供借鉴的经验，促进学校教育信息化建设更上一层台阶，如有不当还望大家指正为谢。
The above are some of my years in school construction site in the wise remark of an experienced person, hope that the broad masses of the school website builder provides a useful and valuable experience, to promote school education information construction more a step, if have undeserved also hope everyone correction for xie.
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