Win the trust of users is a comprehensive process, be the first to bear the brunt of the user is to eliminate the doubts, the marketing type website construction practice is even more so. It is because the Department of commercial enterprises in network marketing way, no factories lack strength just need more packaging needs more publicity need website. The website wants to display the marketing effect, winning the users and visitors to the trust is the first step, and the elimination of user concerns is essential to win marketing type website construction. On the contrary, those sites on the sales did not help or no positive effect, no due to marketing type site. Development and construction in Beijing, the website of these a few years, page design more and more refined, specialization is a trend. So based on this, if the enterprise site located in marketing is certain to web host opened in the territory, and earnestly fulfill the ICP filing procedures. The lack of updates to the site, users see the site has long time no update, thinking it is the website owner on the face is not enough or site management disorder; another is the lack of original content, departments for copy to copy, this performance in small website is especially outstanding.
疑点一：内容案牍多抄袭(Content copy multiple copy)
As the first impression to the website, art design has never been a little things. In ensuring the site doesn't run, a reality that can not be ignored is Chinese interconnection environment, because sometimes we local access the site when the speed is very fast, but when the user access is on the topic. So the author holds a point of view, is the website construction completed only the first step, the website maintenance operation security is more important. Although at present a lot of network companies to marketing type website construction as a gimmick to attract users attention, to expand the market. Unfortunately, according to the Shanghai website construction company pilot technology () observation, many companies do not make use of Internet resources, at least in network marketing for the website construction suck, already lost at the starting line.
The general enterprise web site or blog or forum BBS, because it can bring help to the sales, to understand from this aspect, is also the marketing website. If a web site data exchange and access to large amount of progress, remove web host itself function, using the CDN node in the certain bandwidth access general acceleration is a better solution. But it is not essential to deeply understand the marketing type site, a user look after suspicious sites, but also to talk about marketing?
We cite an example, when the user through a key word search, open a very top ranking websites, but wait for a long time did not open, or even opened slowly. Ma Yun said that small and medium-sized enterprises need the Internet, the Internet in all ways of marketing marketing is the most economical, the most easily see the effect of the way. From the enterprise website construction point of view, the vast majority of the site is little difference in the functional, more than 90% different from the page art design.
And some large enterprises VIS, has been included in the basic idea of website design. Worried that deceived is most users can't cause the small and medium-sized business, due to the purchase of products even door-to-door, also need to pay the bill. This web design is again good, also contrary to marketing type website essence. Remove the worry that business qualification and design capacity of each company, also worry about what? About customer service service, because now most companies do not optimistic about the after sale service. The following is the author summed up in the website construction production, some easy to let the user create doubt several pivotal link, marketing type website construction user dispel doubts retreat from the following five points lead to face.
For example, the user wants to do a website, and then find a few network company on the Internet are compared.
疑点二：页面设计太粗拙(Page design is too coarse)
Remove doubts, that is to say that when users browse the web, even if do not have doubts not trust. The third problem is the content of the web site quality is poor, compared to those who copy duplicate content, typos full statement impassability website content more easily cause users to worry about. Now most enterprise website there are three problems, the first is a long time a lot of construction site after the completion of the lack of maintenance and updating of the basic, website of the news is still a few years ago content. One of the display window website also is the enterprise image, and the design of coarse website, first affects the enterprise's influence, then will cause the user concerns.
Marketing type website construction has been many companies mentioned, many Internet companies have also begun to summarize the experience from practice, theoretical research of marketing type website construction. Not many manufacturing business enterprise, through the perfect website, can will do well. Some have the strength to care about quality of enterprise, art design and marketing orientation will also in the building before the production site to find a professional advertisement company. Like to ensure that the website domain name, organizer, file information and site listed four consistent, in the obvious places show business qualification, is a good way. Therefore, marketing type site is a very broad definition, as long as they can through the network to bring help sales, which can be defined as the marketing website. Perhaps this is why will launch a trusted certification, received welcome the reasons for it, but the real customer trust to need from the site itself.
The purchase of multiple line BGP host or using multiple line access cloud host, is the only way to the site environment to solve the operation of interconnection and intercommunication. To eliminate this concern to the user, one is on the site specific columns show service commitment and solutions, two is the show has clients cases and evaluation and the corresponding, because in the user view, have tried to service users have the most say. Why? Because of the lack of credit environment of electronic commerce in china. In the website construction, create a corporate reputation and word of mouth is also very important, but a way of soft Wen is good, and this method has been successfully used in many companies.
疑点四：销售经营无资质(Sales management without qualification)
Factors causing the site operation does not mess a lot, website programming is not reasonable, site host configuration function is poor and so on, will bring the site operation is not chaos.
疑点五：后续服务没保障(Follow-up services did not guarantee)
Compared to ordinary e-commerce site, Taobao Mall Taobao market ahead, while B2B business Taobao market and leading enterprises to do their own mall site.
疑点三：网站运行不不乱(Website operation is not chaos)
No matter from the user experience is the search engine to the site quality cognition, the original high quality content with the theme of the site is required. All forms of marketing type website construction not to talk, because the forms can be a lot of, the electronic commerce website is the marketing type site, like Jingdong Mall and taobao.com. Many enterprises in the website design manufacture spend thousands of yuan at all costs, but not in the website of inadvertently face, and most questions are buying website host too stingy cause.