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增加用户体验是取胜营销型网站建设的根本

来源:尚品中国| 类型:网站百科| 时间:2013-06-07
赢得用户的信任是一个综合的过程,首当其冲的就是消除用户的疑虑,在营销型网站建设实践中更是如斯。恰是由于部门商业型企业深谙网络营销之道,没有工厂缺乏实力才更需要包装更需要宣传更需要网站。网站要想施展营销效果,赢取用户和浏览者的信任是第一步,而消除用户疑虑则是取胜营销型网站建设的根本。相反的,那些对销售没有匡助或者没有积极作用的网站,就无缘于营销型网站了。纵观北京网站建设这几年的发展,页面设计越来越精细化、专业化是个趋势。所以基于此,假如企业做网站定位于营销是一定要将网站主机开设在境内,而且当真完成ICP存案手续的。缺乏更新的网站,用户看到的是网站已经长时间没有更新维护,想到的却是网站所有者对网站正视不够或者治理混乱;另外一个是网站内容缺少原创,大部门为复制抄袭而来,这个在小微型公司网站上表现的尤为凸起。
Win the trust of users is a comprehensive process, be the first to bear the brunt of the user is to eliminate the doubts, the marketing type website construction practice is even more so. It is because the Department of commercial enterprises in network marketing way, no factories lack strength just need more packaging needs more publicity need website. The website wants to display the marketing effect, winning the users and visitors to the trust is the first step, and the elimination of user concerns is essential to win marketing type website construction. On the contrary, those sites on the sales did not help or no positive effect, no due to marketing type site. Development and construction in Beijing, the website of these a few years, page design more and more refined, specialization is a trend. So based on this, if the enterprise site located in marketing is certain to web host opened in the territory, and earnestly fulfill the ICP filing procedures. The lack of updates to the site, users see the site has long time no update, thinking it is the website owner on the face is not enough or site management disorder; another is the lack of original content, departments for copy to copy, this performance in small website is especially outstanding.

疑点一:内容案牍多抄袭(Content copy multiple copy)

作为展示给用的第一印象,网站美术设计从来就不是小事情。在确保网站不乱运行上,一个不容忽视的现实是中国互联互通的环境,由于有些时候我们本地访问网站的时候速度很快,但是用户访问的时候却泛起了题目。所以笔者一直持有一个观点,就是网站建设完成只是第一步,网站的后期维护运行保障更为重要。固然现在良多网络公司都以营销型网站建设为噱头,吸引用户留意以拓展市场。可惜的是,依据上海网站建设公司引航科技()的观察,良多公司并没有善用互联网资源,最最少在网络营销中因为不给力的网站建设,已经输在了起跑线上。
As the first impression to the website, art design has never been a little things. In ensuring the site doesn't run, a reality that can not be ignored is Chinese interconnection environment, because sometimes we local access the site when the speed is very fast, but when the user access is on the topic. So the author holds a point of view, is the website construction completed only the first step, the website maintenance operation security is more important. Although at present a lot of network companies to marketing type website construction as a gimmick to attract users attention, to expand the market. Unfortunately, according to the Shanghai website construction company pilot technology () observation, many companies do not make use of Internet resources, at least in network marketing for the website construction suck, already lost at the starting line.

普通的企业网站乃至个人博客或者一些BBS论坛,由于其能给销售带来匡助,从这个方面去理解,也是营销型网站。假如是网站数据交换量和访问量比较大,除去进步网站主机的本身机能外,在某些带宽接入一般的节点运用CDN加速也是较好的解决办法。但其并没有深入理解营销型网站的本质,一个用户看后就疑虑重重的网站,还谈什么营销呢?
The general enterprise web site or blog or forum BBS, because it can bring help to the sales, to understand from this aspect, is also the marketing website. If a web site data exchange and access to large amount of progress, remove web host itself function, using the CDN node in the certain bandwidth access general acceleration is a better solution. But it is not essential to deeply understand the marketing type site, a user look after suspicious sites, but also to talk about marketing?

我们举个例子,当用户通过某个枢纽词搜索后,打开一个排名很靠前的网站,但是等待半天也没有打开,或者说即使打开了也很慢。马云说中小企业更需要互联网,在所有的营销方式中互联网营销也是最为经济实惠,最轻易快速看到效果的方式。从企业网站建设的角度来说,绝大多数网站在功能上是差别不大的,90%以上的不同来自于页面美术设计。
We cite an example, when the user through a key word search, open a very top ranking websites, but wait for a long time did not open, or even opened slowly. Ma Yun said that small and medium-sized enterprises need the Internet, the Internet in all ways of marketing marketing is the most economical, the most easily see the effect of the way. From the enterprise website construction point of view, the vast majority of the site is little difference in the functional, more than 90% different from the page art design.

而且一些大型企业的VIS里面,也已经包含了网站设计的基本构思。担心上当受骗是绝大多数用户不敢选择中小电商的主因,由于购买产品即使是送货上门,也是需要付出钞票的。这样的网站设计制作的再好,也是有违营销型网站本质的。除去担心每家公司的经营资质和设计能力外,还担心什么呢?担心售后服务,由于现在多数公司的售后服务做的并不乐观。以下是笔者在网站建设制作中总结出来的,一些轻易让用户产生疑虑的几个枢纽环节,营销型网站建设打消用户疑虑务虚从以下五点引起正视。
And some large enterprises VIS, has been included in the basic idea of website design. Worried that deceived is most users can't cause the small and medium-sized business, due to the purchase of products even door-to-door, also need to pay the bill. This web design is again good, also contrary to marketing type website essence. Remove the worry that business qualification and design capacity of each company, also worry about what? About customer service service, because now most companies do not optimistic about the after sale service. The following is the author summed up in the website construction production, some easy to let the user create doubt several pivotal link, marketing type website construction user dispel doubts retreat from the following five points lead to face.

好比,用户想做个网站,然后在网上找几家网络公司进行比较。
For example, the user wants to do a website, and then find a few network company on the Internet are compared.

疑点二:页面设计太粗拙(Page design is too coarse)

消除用户疑虑,也就是说让用户在浏览网站的时候,哪怕不产生信任千万也不能产生疑虑。第三个题目是网站上的内容质量欠佳,比拟那些抄袭复制的内容,错别字满篇语句不通的网站内容更轻易引起用户担心。现在大多数企业网站存在三个题目,第一是良多网站建设完成后长时间缺少基本的维护更新,网站上的新闻动态仍是几年以前的内容。网站也是企业形象的展示窗口之一,而设计粗拙的网站,首先影响到的是企业的影响,其次会引起用户疑虑。
Remove doubts, that is to say that when users browse the web, even if do not have doubts not trust. The third problem is the content of the web site quality is poor, compared to those who copy duplicate content, typos full statement impassability website content more easily cause users to worry about. Now most enterprise website there are three problems, the first is a long time a lot of construction site after the completion of the lack of maintenance and updating of the basic, website of the news is still a few years ago content. One of the display window website also is the enterprise image, and the design of coarse website, first affects the enterprise's influence, then will cause the user concerns.

营销型网站建设一再被众多公司提及,不少的网络公司也开始从实践中总结经验,展开营销型网站建设的理论研究。良多没有出产工厂的商业企业,通过完美的网站,一样可以将生意做的风生水起。一些有实力在乎品质的企业,在建设制作网站之前也会找专业的广告策划公司进行美术设计制作和营销定位。好比确保网站域名、主办者、存案信息与网站所列四者一致,在显著的地方展示经营资质等,都是不错的办法。所以,营销型网站是一个很宽泛的定义,只要能通过网络网站给销售带来匡助,其都可以定义为营销型网站。这或许也是为什么会推出可托认证,就收到欢迎的原因吧,但是真正的让客户信任还需要来自于网站本身。
Marketing type website construction has been many companies mentioned, many Internet companies have also begun to summarize the experience from practice, theoretical research of marketing type website construction. Not many manufacturing business enterprise, through the perfect website, can will do well. Some have the strength to care about quality of enterprise, art design and marketing orientation will also in the building before the production site to find a professional advertisement company. Like to ensure that the website domain name, organizer, file information and site listed four consistent, in the obvious places show business qualification, is a good way. Therefore, marketing type site is a very broad definition, as long as they can through the network to bring help sales, which can be defined as the marketing website. Perhaps this is why will launch a trusted certification, received welcome the reasons for it, but the real customer trust to need from the site itself.

购买多线BGP主机或者采用多线接入的云计算主机,是目前大环境下解决网站运行互联互通的惟一办法。消除用户这个顾虑的办法,一方面是在网站上特定的栏目明确展示服务保障承诺及解决方案,二是展示出已经合作的客户案例和与之对应的评价,由于在用户看来,已经尝试过服务的用户最有发言权。原因何在?由于中国电子商务大环境诚信缺失。在网站建设之外,企业声誉及口碑的营造也很重要,而软文就是不错的一种方式,而且这种方法也已经被良多公司成功运用。
The purchase of multiple line BGP host or using multiple line access cloud host, is the only way to the site environment to solve the operation of interconnection and intercommunication. To eliminate this concern to the user, one is on the site specific columns show service commitment and solutions, two is the show has clients cases and evaluation and the corresponding, because in the user view, have tried to service users have the most say. Why? Because of the lack of credit environment of electronic commerce in china. In the website construction, create a corporate reputation and word of mouth is also very important, but a way of soft Wen is good, and this method has been successfully used in many companies.

疑点四:销售经营无资质(Sales management without qualification)

造成网站运行不不乱的因素有良多,网站程序编写不公道,网站主机配置机能欠佳等等,都会带来网站运行不不乱。
Factors causing the site operation does not mess a lot, website programming is not reasonable, site host configuration function is poor and so on, will bring the site operation is not chaos.

疑点五:后续服务没保障(Follow-up services did not guarantee)

比拟于普通的电子商务网站,淘宝商城领先于淘宝集市,而B2B业务为主的淘宝集市又领先于企业自己做的商城网站。
Compared to ordinary e-commerce site, Taobao Mall Taobao market ahead, while B2B business Taobao market and leading enterprises to do their own mall site.

疑点三:网站运行不不乱(Website operation is not chaos)

不管从用户体验仍是搜索引擎对对网站质量的认知,原创的符合网站主题的高质量内容都是必需的。抛开营销型网站建设的表现形式不谈,由于表现形式可以有良多,电子商务网站是营销型网站,好比京东商城和淘宝网。良多企业在网站设计制作的时候花上几千上万元不惜代价,但是在网站不乱性上却不慎正视,而且大部门题目都是购买网站主机时过于吝啬引起。
No matter from the user experience is the search engine to the site quality cognition, the original high quality content with the theme of the site is required. All forms of marketing type website construction not to talk, because the forms can be a lot of, the electronic commerce website is the marketing type site, like Jingdong Mall and taobao.com. Many enterprises in the website design manufacture spend thousands of yuan at all costs, but not in the website of inadvertently face, and most questions are buying website host too stingy cause.
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