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要想满足用户体验 网站的细致至关重要

来源:尚品中国| 类型:网站百科| 时间:2013-06-05
SEO网站优化最终的目的就是为了让用户体验更加的良好,使外贸网站的存在更具价值。而这一切都需要通过用户的投票来判断的。况且决定外贸网站前途的是用户,当用户在外贸网站中得到理想的体验访问度时,自然就对外贸网站产生一种喜欢的心理。而且这也是让用户进行再次回访的有力保障。所以说,外贸网站SEO优化其实就是为了用户体验而活的,那么对于外贸网站优化所涉及的因素那么多,怎么才能做得更好呢?今天笔者谈谈提升北京网站建设用户体验须做好的四个细节优化:   
SEO website optimization the final purpose is to let the user experience is good, so that foreign web presence more value. And all of this must be judged by the user's vote. And decided to trade website promising is the user, when the user is in the experience of foreign trade website access, naturally produce a love psychology of foreign trade website. And it also allows users to guarantee the return visit. Therefore, the foreign trade website SEO optimization is for the user experience and live, then the factors involved in foreign trade website optimization so much, how can we do better? Today I talk to enhance the user experience optimization must be done four details:

让用户眼前一新的外贸网站视觉效果
Let the user at present a new foreign trade website visual effect


用户都喜欢清晰自然,具有良好视觉效果的外贸网站。当新用户第一次访问外贸网站时,自然更多的是依赖第一印象或者第一眼缘来判断自己喜不喜欢外贸网站的。而且没有哪个用户对一些老掉牙的外贸网站界面产生兴趣。能否让新用户进行二次三次回访或者直接打造忠诚的用户,则外贸网站对用户产生的具有冲击性的视觉效果非常关键。用户喜欢具有新鲜感的外贸网站界面而且还不能与外贸网站的主题冲突,对此类的外贸网站用户都投以非常感兴趣的热情招待的。所以站长在提升用户体验时,要善于抓住吸引用户眼球的小技巧,让第一次访问的用户留下一个很深的印象,对于能否让用户再次回访具有非常大的帮助的。 
Users are like clear and natural, has the good visual effect of the foreign trade website. When the first new users access to foreign websites, nature is more dependent on the first impression or the first eye margin to determine their own like or not like foreign trade website. But no user on some of the old foreign trade website interface of interest. If a new user is two times three times return or directly to create loyal customers, the foreign trade website to the user with the impact of the visual effects are very critical. Users love with fresh trade website interface but also can not be with the foreign trade website theme of this kind of conflict, the foreign trade website user with very interested in hospitality. So stationmaster is to enhance the user experience, to take a small skills attract users of the eye, let the user first visit left a very deep impression, for can let users return to have very big help again.

清晰的外贸网站导航结构让用户时刻知道自己所处的位置
Foreign trade website navigation structure clear, let users know the moment position

  
清晰的外贸网站导航和外贸网站构可以让用户访问外贸网站时知道自己处在什么位置,以致于不会让用户迷失于外贸网站中。据笔者所知,大部分站长建立外贸网站时都是通过网络下载的程序代码直接套上外贸网站的,如果不适当的结合用户的访问需求进行修改的话,那么普通的外贸网站结构很难让用户留下深刻的印象,毕竟用户都不会对大众化的外贸网站产生一丝丝的记忆。而且普通的导航结构很容易让用户不知道自己所访问的页面在哪里。所以说,提升用户体验,最好是给外贸网站的导航进行合理的划分,内容分好类不要东一点西一点的,还有每个次导航都应该加上超链接,这样对用户返回上级菜单比较方便。   
Clear the foreign trade website navigation and trade website structure allows the user to access foreign trade website know themselves in what position, so as to not allow users to get lost in the foreign trade website. As far as I know, most of the webmaster to establish foreign trade site is through the network to download the program code directly on the foreign trade website, if not combined with appropriate access needs of users to modify it, so the foreign trade website structure common difficult to let users leave a deep impression, after all, users are not popular foreign trade website have a trace of memory. And the navigation structure of common very easy to let users do not know what the page where. Therefore, to enhance the user experience, it is best to give foreign trade website navigation is reasonable division, content good points don't East West Point, and each time the navigation should add hyperlinks, so that the user more convenient to return to the previous menu.

合理的外贸网站内链更利于用户体验
The foreign trade site within the chain is more advantageous to the user experience

其实给外贸网站设置内链最主要的目的是为了让用户浏览到某个地方不理解该词的意思时,可以适当的通过内链所指向的页面进行了解。而现在很多站长把内链当成是提高外贸网站排名的工具来使用,却忽略了其最根本的意义了。对于外贸网站内链关键词的设置,笔者江礼坤建议站长在设置是,不要通通的指向首页,这不利于外贸网站优化,更不利于用户体验。还有内链关键词不要使用比较生辟的词语,因为这样对于用户阅读非但没有帮助,还会让外贸网站流失很多的用户。至于什么原因,只有靠站长们自己分析了。笔者认为要通过内链来提高用户体验,自然需要做好自然性、指向页面的相关性、唯一性,这样才能给予用户最友好的访问渠道,而用户可以通过内链来有效的理解文章内容的大致意思,所以,不合适的内链对用户体验的影响一眼就可以看出来了。   
In fact, for the purpose of foreign trade site within the chain is the most important in order to allow users to browse to a certain place does not understand the meaning of the word, can point to the appropriate page understanding through chain. Now many webmaster to increase within the chain as the foreign trade website ranking tools to use, but ignore the most fundamental significance. For the foreign trade site within the chain set of keywords, the author Jiang Likun suggest stationmaster in the set is, not all point to the home page, which is not conducive to foreign trade website optimization, but also not conducive to the user experience. And within the chain keywords don't use is made of words, because of that for the user to read instead of help, make foreign trade website lose many users. For whatever reason, only by their own webmaster analysis. The author believes that through chain to improve the user experience, natural need to be natural, pointing to the page relevance, uniqueness, so as to give the user the most friendly access channels, roughly meaning, and the user can understand the contents of the article through chains to effective so, within the chain is not appropriate for the influence of the user experience a eye can see.

合理的布局外贸网站广告位方案
Rational layout of foreign trade website advertising plan


外贸网站中的广告位布局不合理,不但使广告的转化率效果低,而且对于用户体验的影响是非常大的。站长做站的唯一目的就是通过外贸网站的流量转化为收入,但是其流量是建立在有用户访问外贸网站的前提下的,只有当用户对外贸网站产生信赖感,才能够使外贸网站走得更远,流量更大,收入更多。
Foreign trade website advertising a layout is not reasonable, not only make the AD conversion effect is low, and is a very big impact on the user experience. The webmaster do only destination is through the foreign site traffic into revenue, but the flow is built on the premise of user access to foreign websites under, only when the user reliance on foreign websites, to make the foreign trade website to go further, greater flow, income more.

对于外贸网站广告位的布局,笔者建议站长不要追求最好外贸网站全部都是广告位,应该首先考虑提供良好的用户体验先,当用户体验好了才考虑投放广告,而且投放广告时,更应该注意不要影响到用户体验,还有一点值得注意的,如果你想做正规的外贸网站最好不要投放一些对用户体验影响超大的弹窗,这类的广告最不利于用户体验的。而且广告位的布局应该追求自然而精,并不是时不时的在内容中插入广告,这样很容易让用户分不清哪些是内容哪些是广告,从而担误了用户阅读和吸引内容知识。所以说,影响到用户体验之因素之中,广告位的布局也需要讲究一定的技巧,合理的布局才能达到用户体验和收入双赢的地步。
For the foreign trade website advertising a layout, the author suggest webmaster don't pursue the best foreign trade website is all advertising, should first consider providing good user experience first, when a user experience good to consider advertising, and advertising, more should pay attention not to affect the user experience, there is a point worth noting, if you want to do regular trade website is best not to put some of the impact of user experience large window, this kind of advertising is the most detrimental to the user experience. But advertising a layout should be the pursuit of natural and refined, not from time to time to insert an advertisement in content, so it is easy to let users don't know what is the content which is advertising, which take the user to read and to attract the content knowledge. Therefore, affect factor of user experience, advertising a layout also requires certain skills, reasonable layout to achieve the user experience and income win-win situation.

细节决定于成败。用在外贸网站优化中同样的合适,就像两个优化方法差不多的同类型外贸网站,那么要想在竞争中胜出,拼的绝对是细节上的优化了。俗话说,蚁穴虽少,但也能毁掉坚固的河堤。
Detail decides success or failure in. In the foreign trade website optimization is equally suitable for the same type of foreign trade website, like two optimization methods are similar, so to win in the competition, the fight is on the details of the optimization. As the saying goes, one is small, but can also destroy solid embankment.

来源声明:本文章系尚品中国编辑原创或采编整理,如需转载请注明来自尚品中国。以上内容部分(包含图片、文字)来源于网络,如有侵权,请及时与本站联系(010-60255689)。
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