浅谈搜索引擎优化对网站的投票原理

随着互联网的飞速发展，SEO网站优化行业近年来竞争愈演愈烈，百度算法的频繁变化更使SEO行业处于水深火热之中，许多行业运营人员表明：网站利用SEO优化所带来的效果远不如以前，甚至许多企业都放弃了SEO优化。其实这并不是明智的决策，只要更深入的解之后，会发现竞争越激烈表示SEO网站运营中的地位更加重要，而且笔者敢断言，今后的互联网中，企业网站要想持续盈利并稳定的运营下去是离不开SEO和网络营销型网站建设的所以企业不可轻视搜索引擎优化的作用;同时从事网站优化人员更应该加强自身的优化技术，使网站在激烈的行业形势下脱颖而出，给企业带来更高的商业价值。
With the rapid development of the Internet, SEO website optimization industry competition intensified in recent years, the frequent change of Baidu algorithm makes SEO industry in dire straits, many industry operators show that: before the site using the SEO optimization has far less effect, and even many companies have abandoned SEO optimization. In fact, this is not a wise decision, as long as the better solutions, will find more fierce competition that SEO site operation is becoming much more important, but I dare say, the future of the Internet, the enterprise website to sustained profitability and stable operation is cannot do without the construction of SEO and the network marketing website so the enterprise is not to be sneezed at search engine optimization function; while engaged in the site optimization personnel should strengthen the optimization technology itself, make the website talent showing itself in the fierce industry under the situation, bring higher commercial value to the enterprise.

搜索引擎优化这一概念一直存在缺陷。最糟糕的条件下，搜索引擎优化就是指為读者制作互动性更小的网页内容，但对搜索引擎和神秘的算法（即决定搜索结果在谷歌搜索中的排序的算法）而言，这些当然是更好的内容。发展得最好的情况下，搜索引擎优化不仅是指在创建清晰可连接网站（这些网站建设拥有清楚的内容、有意义的主题、高质量的图片，而且连接还不会断开，时遵循最好的方法，而且还意味著这些网站也是用户最愿意前往的高质量的目标网站。
Search engine optimization of this concept has been flawed. The worst conditions, search engine optimization refers to the webpage content making interactive smaller to readers, but to the search engine and the mystery of the algorithm (i.e., decided to search results on Google search ranking algorithm), which of course is better content. The development of the best case, search engine optimization is not only to create clear can connect website (these website construction has clear the contents, meaningful theme, high quality images, and the connection is not disconnected, follow the best method, but also means the site is also the user willing to travel high quality target site.

网站优化人员除了不时的探索新的技术之外，还需要经常了解搜索引擎的动态。对于百度来说，不需要知道详细的算法内容，但对于算法中提到东西我一定要多去了解，然后扬长避短合理的运用于我网站优化上。接下来，笔者就跟大家谈论一下搜索引擎优化之中的投票原理和操作误区。
Site optimization personnel in addition to explore new technologies from time to time, also need to know the dynamic search engine. For Baidu, does not need to know the details of the algorithm, but the algorithm mentioned things I must know how to use, then make reasonable in our website optimization. Next, the author would like everyone to talk about search engine optimization theory of voting and operational mistakes.

搜索引擎算法中的投票原理
The search engine algorithm in the theory of voting

关于投票原理和机制，相信大家并不陌生，可能我曾经也有参与过投票活动;例如：部门责任人推荐、国外领导人选举等，这些都属于投票行为。那么，对于网站而言，投票可以分为：站内的互相投票与来自互联网的投票，搜索引擎可以通过投票比列初步判断一个网站质量价值、受众群体以及优化是否正规，投票比例越高，搜索引擎获得的排名展现越好。
About the voting principle and mechanism, I believe we are not unfamiliar, may I have also participated in the voting; for example: responsible departments recommend, foreign leader election and so on, these all belong to the voting behavior. So, for the site, the vote can be divided into: station vote and vote from the Internet, search engines can vote has preliminary judge a site quality value, the audience and the optimization of whether the formal vote, the higher proportion, search engine rankings show better.

关于站内的互相投票
On site vote

站内互相投票可以简单的理解为内链，因此内链的合理性尤为重要。一般来说，网站首页会接受来自网站各个内页的投票，所获得的投票最多，自然搜索引擎给予网站首页的权重值最高，而在实际站内优化中，许多SEO优化人员仍在网站内页添加关键词指向首页，其实这是不合理的也是无效的投票，很可能被搜索引擎判断为优化过度导致首页降权，笔者就曾经犯过这样的错误。另外，首页在获得站内的投票的同时，也会对内页进行投票，因此我需要把网站非常重要的信息布局在首页，并给予链接入口，让内页获得首页的投票，搜索引擎也会认为这样的页面是网站精华局部，会给予比较高的权重值。
The station vote can be understood within the chain within the chain, so the rationality is particularly important. In general, the website home page will be accepted from all sites within the pages of voting, the votes, the weight of the natural search engine to give the website home page is the highest, while in the station optimization, many SEO optimization personnel are still the site pages to add keywords to the home page, in fact this is irrational and invalid votes, it may be search engine for optimization excessive page down the right, the author has made such a mistake. In addition, the home page in site vote at the same time, also on the inside pages of vote, so I need to put the site is very important information in the page layout, and give the link entrance, let the inside pages get the vote, the search engine will think this page is the site of the essence of local, will give relatively high weight value.

来自互联网的投票
From the Internet voting

来自互联网的投票就是通常所谓的网站外链，当网站获得的外链投票值越多时，获得的权重和投票所指向的关键词排名越高，这是保证外链质量的前提下才可成立，笔者也是单方面从外链角度去进行分析的实际上网站权重排名还受到很多因素的影响。由于网站外链投票可操作性很强，会有部分优化人员为了让关键词排名短时间内获得好排名，大量的去做外链，这种做法现在已经被搜索引擎认为是作弊，百度也能够很好的识别。关于网站外链的投票，搜索引擎还会对此外链的可信度进行判断，一般来自单方面的投票可信度要低于多方面的投票，因此我做外链的时候不要单平台去发布很多，而是多平台去推广发布，除此之外，还应该注意外链的合理自然性和质量价值性等多方面。
From the Internet voting is what is usually called the site outside the chain, when outside the chain of voting sites obtained values more, keyword weight gain and voting by pointing to the higher ranking, this is the premise to ensure the quality of the chain will be established, the author is also a single from the chain point of view to analyze the actually website weight rankings are also affected by many factors. Because the site outside the chain of voting strong operability, there will be some optimization personnel in order to allow the keyword to get good rankings in a short period of time, a lot of the to do the chain, this practice has now been search engine that is cheating, baidu also can well identify. On the site outside the chain of voting, search engines will this outside the chain of credibility to judge, voting credibility from unilateral lower than many votes, so I do the chain don't single platform to release a lot, but multi platform to promote the release of, in addition, should also pay attention to many aspects of the chain the reasonable nature and quality value etc..