尚品中国助力东方中科提供数字化品牌网站建设解决方案

类型:上市公司 了解更多

详解SEO对B2C网站优化难点及突破点

来源:尚品中国| 类型:网站百科| 时间:2013-08-09
现在电子商务类的购物平台有很多很多,而且有很大一部分正处在优化的初期阶段,所以也是SEO网站优化的一块大的市场,如果能够在这个市场当中做好优化,相信对于自己的日后的seo道路是有巨大的帮助的。当然B2C网站建设也是极难优化的一种网站类型。
Now the electronic commerce class shopping platform has many, but a large part of it in the early stage of optimization, so the SEO website optimization is a big market, if you can do the optimization in this market, believe that there is a great help to my future road seo. A type of web course B2C website construction is extremely hard to optimize.

B2C网站优化的难点在于:
The difficulty lies in the website optimization B2C:

1、关键词众多,B2C网站属于商品销售平台,任何一个这样的网站都会涉及到很多种产品,很多个品牌,正是因为产品众多,所以需要优化的关键词也众多,这么多的关键词都需要我们进行优化,这样才能够保证网站的流量。而且除了产品词和品牌词,一些目标关键词也是必须要优化上去,否则流量也会非常的悲惨。
Keyword is numerous, B2C website belong to commodity sales platform, any one such site will involve many kinds of products, many brands, it is because many products, so the need to optimize keywords is numerous, keywords so much we need to conduct optimization, like this only then can guarantee the website traffic. But in addition to product and brand word, some target keywords is also necessary to optimize up, otherwise the flow will be very miserable.

2、竞争激烈,现在是电子商务的世纪,任何行业的电商营销型网站建设都会有很多,这些人做同一个行业,卖大致相同的产品,这就导致了竞争尤为的激烈。而且这种竞争表现在目标词到产品词甚至到长尾词等多个领域。
Fierce competition, it is a century of e-commerce, e-commerce marketing type website construction of any industry there will be many, these people have the same industry, to sell the same products, which leads to the competition is fierce. And this kind of competition in the target word to word even to many fields such as the long tail word.

3、百度竞价带来的影响,B2C网站是百度竞价做的最多的行业之一,因为B2C网站是靠流量吃饭的,自然大家不会放弃百度竞价这样流量来源最多的方式,所以有些词,我们会发现参与到竞价的网站非常非常多,左侧的前10甚至都可能是百度推广的。正是因为这样,有些词,我们优化到了首页之后,由于点击过少,对于排名来说会有很不好的影响,对排名的波动影响较大。
Effect of Baidu bidding to bring, B2C site is one of Baidu bidding do most of the industry, because the B2C site is to rely on traffic to eat, you will not give up the natural Baidu bidding such traffic sources most of the way, so some words, we will find that participate in the auction site is not very much, the left side of the first 10 even may is Baidu promotion. It is because of this, some of the words, then we optimize to the home page, click on the rankings because of too little, it will have a bad effect on the ranking, the fluctuation of.

虽然难点众多,我们依然是要想办法把他们优化上去,这才是我们seoer存在的价值,而且优化上去之后,你会有非常强烈的成就感。
Although many difficulties, we are still going to try and get them to optimize up, this is our SEOER value of existence, and optimize up, you will have a very strong sense of achievement.

要做好B2C网站的优化,首先要找到切入点,这个切入点就是关键词。我们在优化B2C网站的时候,要与做其他类型的网站不一样,所有的优化工作都应该是从关键词开始切入的,做优化方案的时候也应该是由关键词开始发散。
To do B2C site optimization, first of all to find a starting point, the starting point is the keyword. We in the optimization of the B2C website, website to do with other types are not the same, the optimization work we are all from the keywords begin, do optimization scheme should be key words began to diverge.

从关键词,我们可以规划出网站的整体结构;从关键词,我们可以划分出网站的页面的重要等级;从关键词,我们甚至可以知道网站的收录来源;从关键词,我们可以知道文章更新的方式;从关键词,我们可以知道这些文章与页面的联系。。总之一切都应该是围绕关键词出发的。这点会与做企业站、论坛都有很大的不同。
From the words, we can plan the overall structure of the site; from the keywords, we can divide the important level of web page; from the keywords, we can even know included sites; from the keywords, we can know the update mode; from the key words, we can know that these articles and the page links.. In short everything around it is keyword based. This can and do enterprise stand, the forum is very different.

而做B2C网站优化,最重要的也是关键词的挖掘和分布,特别是长尾词,一个成功优化的B2C网站,流量的大部分来源会是长尾词。而事实上,这类网站的长尾词挖掘很简单:
But do B2C website optimization, mining and distribution is also the most important keywords, especially the long tail word, a successful optimization B2C site, the source of most of the flow will be the long tail word. In fact, the long tail word this kind of Web mining is very simple:

每个B2C网站所销售的商品都会有很多参数,这些参数就是我们挖掘长尾最好的方法,比如说衣服,它有男女款,它有颜色,它有尺码,它有风格等等,我们可以用这些参数组合出很多很多的长尾词,而事实上,对于消费者来说,他们也是很有可能搜索“蓝色休闲男装”这种词的,而如果你做好了这个词,你会发现,来的流量都是很精准的,订单成交的概率也会很不错。
Each B2C site by sales of goods will have many parameters, these parameters are our best method for mining the long tail, such as clothes, it has male and female, its color, its size, its style and so on, we can produce many of the long tail word with these parameters, and in fact, for the consumer speaking, they are likely to search for "blue casual" this word, but if you do this, you'll find out, the flow is very accurate, probability order transactions will be very good.

还有,有了这些参数组合出来的页面,你也不需要再为收录数量而担心了。关于这些长尾的优化,最成功的案例就是王通了。
Also, with these parameters out of the page, you also don't need to worry about the number included. Optimization of the long tail, the most successful case is Wang Tong.

所以要做B2C网站的优化,切入点和关键之处,都是和关键词有关系!做好关键词的工作,你才有可能优化好一个B2C网站。
So do the optimization of the website B2C, the starting point and the point, are related and keywords! Do key words work, you can be a good B2C site optimization.
来源声明:本文章系尚品中国编辑原创或采编整理,如需转载请注明来自尚品中国。以上内容部分(包含图片、文字)来源于网络,如有侵权,请及时与本站联系(010-60255689)。
TAG标签:

免责声明

非常感谢您访问我们的网站。在您使用本网站之前,请您仔细阅读本声明的所有条款。

1、本站部分内容来源自网络,涉及到的部分文章和图片版权属于原作者,本站转载仅供大家学习和交流,切勿用于任何商业活动。

2、本站不承担用户因使用这些资源对自己和他人造成任何形式的损失或伤害。

3、本声明未涉及的问题参见国家有关法律法规,当本声明与国家法律法规冲突时,以国家法律法规为准。

4、如果侵害了您的合法权益,请您及时与我们,我们会在第一时间删除相关内容!

联系方式:010-60255689
电子邮件:394588593@qq.com

现在就与专业咨询顾问沟通!

北京010-60259772

天津13072210917

信息保护中请放心填写
微信咨询:
北京
北京
天津
天津
咨询

免责声明

非常感谢您访问我们的网站。在您使用本网站之前,请您仔细阅读本声明的所有条款。

1、本站部分内容来源自网络,涉及到的部分文章和图片版权属于原作者,本站转载仅供大家学习和交流,切勿用于任何商业活动。

2、本站不承担用户因使用这些资源对自己和他人造成任何形式的损失或伤害。

3、本声明未涉及的问题参见国家有关法律法规,当本声明与国家法律法规冲突时,以国家法律法规为准。

4、如果侵害了您的合法权益,请您及时与我们,我们会在第一时间删除相关内容!

联系方式:010-60255689
电子邮件:394588593@qq.com