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营销型网站建设的核心要素是什么

来源:尚品中国| 类型:网站百科| 时间:2013-11-18
营销型网站建设的目的是以企业帮助企业为实现经营目标为前提来进行网站建设的目标。
Marketing type website construction purpose is to help enterprises in the enterprise to realize the management goal is the prerequisite to the construction site of the target.

那么营销型网站建设一定是为了满足企业的某些方面的网络营销功能,网络推广比方说面向客户服务为主的企业网站营销功能,以销售为主的企业网站营销功能,以国际市场开发为主动企业网站营销功能。以上,简单列举的都是以实现企业的经营目标为核心,从而通过网站这样的工具来实现其网站营销的价值。
So the construction of marketing type website is to meet the requirement of certain aspects of network marketing, network promotion for example for client service oriented enterprise website marketing, sales oriented enterprise website marketing function, to the international market development for the active enterprise network marketing function. Above, a simple list of is all in order to achieve the business objectives as the core, in order to realize the website marketing through sites such as the value of the tool.

营销型网站建设成功后必须有良好的搜索引擎表现,企业网站另一个重要功能是网站推广功能,而搜索引擎是目前网民获取信息最重要的渠道,如果企业网站无法通过搜索引擎进行有效推广,那么这个企业网站从一定程度上来讲其营销性会大打折扣,所以营销型企业网站必然要解决企业网站的搜索引擎问题,也可以理解为搜索引擎优化的工作,在营销型企业网站解决方案中,搜索引擎优化工作为基础和长期的工作,从企业网站的策划阶段乃至从企业网络营销的战略规划阶段就已经开始,而其又贯穿于企业网站的整个运营过程。
The success of website construction marketing must have good search engine performance, another important function of enterprise website is the website promotion function, and the search engine is the most important information channel Internet users access to, if the enterprise site cannot be effectively promoted through a search engine, then the enterprise web site on a certain extent marketing of greatly reduced, so the search engine marketing type enterprise website must solve the enterprise website, also can be understood as the work of search engine optimization, solve the marketing type enterprise website plan, search engine optimization work for basic and long-term work, from the planning stage of enterprise website and from the strategic planning of enterprise network marketing has been the whole operation process starts, and it runs through the enterprise website.

营销型网站建设成功后必须有良好的客户体验:
Successful marketing type website construction must have good customer experience:

企业网站最终面对的潜在客户与客户或说与本公司业务有关联的任何组织和个人,如何提升企业网站的客户体验是营销型企业网站必须考虑的重要问题。
Potential customer and enterprise website eventually face or any organization and individual are associated with the company's business, how to enhance the enterprise website customer experience is an important issue in marketing type enterprise website must consider.

客户体验在我们目前的现代营销中无处不存在其身影网站推广,比如电话营销中我们不得不重视客户体验、在面对面营销中我们不得不重视客户体验,在设计企业业务流程时不得不重视客户体验;
Customer experience in our present modern marketing exists everywhere in the figure website promotion, such as telephone marketing we have to pay attention to customer experience, in face-to-face marketing we have to pay attention to customer experience, in the design of enterprise business process have to pay attention to customer experience;

那么企业网站是一个直接面对市场主体的窗口更需要重视其客户体验性。客户体验又是一个非常无法量化的指标,更多的时候是不同受众的感觉。
So the enterprise website is a directly facing the market window should pay more attention to the customer experience. The customer experience is a very not quantitative index, the more time is different audience feel.

我们一般从这几方面来实现一个具备良好客户体验的营销型企业网站:可用于易用性(网站的基础标准:速度、安全、兼容型以及导航等)、网站的沟通性(对于特殊用户群体的定制,企业网站应该具备的交互与沟通功能,)、网站的可信度(与传统信息的一致以及站内信息的一致,信赖程度等)、易于传播(分享是网络营销中价值转换率最高的一种模式)等方面,由于篇幅问题,有关营销型企业网站的客户体验有专门文章介绍,另在《网络营销顾问》认证的课程体系中也有一本教材《营销型网站》专门来阐述营销型网站的规划、建设、管理。
We generally from these areas to achieve a good customer experience marketing type enterprise website: can be used for ease of use (basic standard: site speed, security, compatibility and navigation), communication site (for special user customization, enterprise website should have the interaction and communication function,), the reliability of the website (and traditional information consistency and station information, trust degree), easy to spread (share value conversion rate is a model of the highest in the marketing of the network) and so on, because of space issues, relevant marketing type enterprise website customer experience has specialized in "network is introduced in this paper, on the other marketing consultant" certification course system is also a textbook "marketing type website" dedicated to the planning, construction, marketing type site management.
 
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